Campaign Specialist

Mako IT Lab; Chennai District; On-site; INR 300,000 - 540,000; Full time

Job summary

Mako IT Lab in Chennai, India seeks a Lead Generation Executive to build and qualify B2B pipelines for IT services, SaaS, and technology firms.

You will research prospects using LinkedIn Sales Navigator, Apollo.io, ZoomInfo; manage LinkedIn and cold email outreach; create templates and follow-up sequences; and track performance in HubSpot and Excel. Freshers can apply; strong English communication and a tech mindset are essential as you support global markets including the USA and UK.

Qualifications

• Freshers or candidates with 0–1 year of experience can apply.
• Excellent English communication skills, both written and verbal.
• Engineering or MBA background preferred.
• Good understanding of technology and interest in learning new tools.

Responsibilities

• Generate B2B leads for IT Services, SaaS, and technology companies.
• Research prospects using LinkedIn Sales Navigator, Apollo.io, ZoomInfo, and similar tools.
• Manage LinkedIn and cold email outreach campaigns.
• Create email templates and follow-up sequences.
• Track campaign performance and maintain lead data in HubSpot/Excel.
• Prepare daily and weekly reports.
• Support lead generation for USA, UK, and global markets.
• Stay updated on the latest technologies, AI tools, and automation workflows.

Skills

Lead generation

Market research

Google Sheets

English communication

Education

Engineering or MBA background

Tools

LinkedIn Sales Navigator

Apollo.io

HubSpot

ZoomInfo

Job description

Job Description – Lead Generation Executive

Experience

Fresher / 0–1 Year

Department

Growth

About the Role

Mako IT Lab is looking for a Lead Generation Executive who is interested in technology, AI, business development, and digital outreach.

Responsibilities

• Generate B2B leads for IT Services, SaaS, and technology companies.
• Research prospects using LinkedIn Sales Navigator, Apollo.io, ZoomInfo, and similar tools.
• Manage LinkedIn and cold email outreach campaigns.
• Create email templates and follow-up sequences.
• Track campaign performance and maintain lead data in HubSpot/Excel.
• Prepare daily and weekly reports.
• Support lead generation for USA, UK, and global markets.
• Stay updated on the latest technologies, AI tools, and automation workflows.

Requirements

• Excellent English communication skills, both written and verbal.
• Engineering or MBA background preferred.
• Good understanding of technology and interest in learning new tools.
• Basic knowledge of AI tools and AI automation.
• Good research and analytical skills.Willingness to learn and work with targets.
• Freshers or candidates with 0–1 year of experience can apply.

Good to Have

• Knowledge of Apollo.io, LinkedIn Sales Navigator, HubSpot, or email marketing tools.
• Internship or experience in Lead Generation, Business Development, Digital Marketing, or IT.

You’ll Get Exposure To

AI | SaaS | Cloud Technologies | Integrations | Data Migration | Email Marketing | Lead Generation | Business Development

Required Skills

lead generation Google Sheets market research