CAMPAIGN & SOCIAL MEDIA EXECUTIVE

GEC Media Group; India; Remote; INR 600,000 - 1,000,000; Full time

Job summary

A leading media company in India is looking for a Social Media Manager to oversee their digital content across LinkedIn and email platforms. The ideal candidate will have 2-4 years of experience in social media management, specifically in a B2B context, and will be adept at creating engaging content tailored for technology audiences. Responsibilities include managing multiple LinkedIn pages, producing a monthly newsletter, and running targeted paid campaigns. Knowledge of scheduling tools and email marketing platforms is essential.

Qualifications

• 2–4 years of experience in social media management or digital content creation in a B2B context.
• Strong LinkedIn content writing for B2B audiences, understanding what performs well.
• Proficiency with social media scheduling tools like Buffer, Hootsuite, or equivalent.
• Experience managing social media accounts for businesses, producing professional content.
• Excellent written English skills, representing GEC and its clients' public voice.

Responsibilities

• Manage GEC Digital's LinkedIn company page with regular posts.
• Draft LinkedIn posts for Managers' personal profile.
• Produce and manage the monthly GEC Digital newsletter.
• Set up and monitor paid LinkedIn campaigns.
• Handle client social media content execution and community management.

Skills

Social media management

Content creation

LinkedIn content writing

B2B marketing

Email marketing

Visual content skills

Tools

Buffer

Hootsuite

Brevo

Job description

• Manage GEC Digital's LinkedIn company page — 3 posts per week minimum
• Post mix per week: 1 thought leadership (from WARM SIGNAL methodology or The Demand Generation Fix), 1 campaign case study or client result (anonymised unless approved), 1 event/news/commentary post
• Manage GEC Media Group, Global CIO Forum, GEC Newswire, and Brandvoize LinkedIn pages — 2–3 posts per week each
• Monitor all comments and DMs across GEC pages; respond within 4 hours; flag business opportunities or CIO responses to CSC Head immediately
• Track and report: follower growth, post reach, engagement rate, link clicks — weekly, in the Monday performance report

Manager,s — Personal LinkedIn Content Engine

• Draft 2 LinkedIn posts per week for Managers personal profile for his review and publishing
• Source material from: current GEC Digital campaign insights, The Demand Generation Fix frameworks, MENAT/APAC B2B marketing trends, CIO research findings
• Identify 10 posts per week from target audience profiles (CMOs, CIOs, Marketing Directors in MENAT/APAC) for Santosh to engage with — provide a 1-line comment suggestion for each

GEC Digital Monthly Newsletter

• Own end-to-end production of the monthly GEC Digital email newsletter — built in Brevo, sent to the full GEC Digital prospect and client database
• Newsletter sections: 1 CIO insight from quarterly report, 1 campaign result, 1 upcoming GEC event, 1 service spotlight, 1 thought leadership piece, 1 CTA to book a GEC Digital discovery call
• A/B test two subject lines every send; analyse results; improve open rate month over month
• Newsletter sent by the 3rd working day of each month — non-negotiable

Paid Campaign Support

• Set up LinkedIn Lead Gen campaigns and Meta retargeting campaigns as briefed by Manager — audience build, creative upload, budget configuration
• Daily performance check when campaigns are live: send Manager a 3-line update — spend, impressions, leads/clicks
• No budget decisions — elevate all spend adjustments to Manager; execution and monitoring only

Client Social Media Content Execution

• Receive the social media brief from the GEC Digital Ops Executive — platform, content calendar dates, content themes, brand guidelines, approval process, client contact for content approvals
• Build the client social media content calendar in the agreed format (typically a Google Sheet or Notion doc) — scheduled posts with copy, hashtags, and visual brief
• For each post: write the copy, brief the designer (in-house or external) on the visual requirement, assemble the complete post for client review via the Ops Executive
• Manage the client approval cycle — submit content pack 5 working days before first scheduled post; incorporate feedback; resubmit within 24 hours of receiving revisions
• Schedule and publish all approved content on the client's social channels using Buffer, Hootsuite, or direct platform scheduling — at the client-approved dates and times
• For Engage Flow clients specifically: coordinate content distribution across the client's social channels, owned newsletter, and GEC Newswire as part of the content amplification plan

Client Social Media Community Management

• Where community management is in-scope for a client account: monitor client's LinkedIn/Twitter for comments, mentions, and DMs daily during business hours
• Respond to routine engagement (likes, generic comments) using pre-approved response guidelines; elevate sales enquiries, press mentions, or sensitive responses to the Ops Executive within 1 hour
• Track and report: follower growth, reach, engagement rate, link clicks per post — included in the weekly client status update prepared by the Ops Executive

Requirements

Must-Have

• 2–4 years of experience in social media management or digital content creation — ideally in a B2B context or agency environment managing multiple client accounts
• Strong LinkedIn content writing for B2B audiences — understands what performs, how the algorithm works, and how to write in a professional executive voice
• Experience managing social media accounts for businesses (not personal/consumer brands) — able to produce professional, on-brand content for a technology company
• Proficiency with social media scheduling tools — Buffer, Hootsuite, Sprout Social, or equivalent
• Experience with email marketing platforms for newsletter production — Brevo, Mailchimp, or equivalent
• Excellent written English — the copy this role produces is GEC's and its clients' public voice
• Basic visual content skills — Canva or equivalent; able to produce clean, professional social graphics without a designer for routine posts

Strongly Preferred

• Agency background — experience managing multiple client social accounts simultaneously with different brand voices and approval processes
• Experience with LinkedIn Company Page management for a B2B technology brand
• Familiarity with LinkedIn Campaign Manager and Meta Ads Manager for paid social
• Experience ghost‑writing LinkedIn posts for a C‑level executive — understanding of executive voice and thought leadership content
• Knowledge of B2B content marketing principles — what makes a technology thought leadership post different from a consumer brand post
• Experience with Canva for Business or Adobe Express for social graphics production