SFMC Developer

Codinix Consulting Services; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Codinix Consulting Services is seeking a skilled SFMC Developer in Bengaluru, India. The ideal candidate will develop, manage, and optimize Salesforce Marketing Cloud solutions to enhance customer engagement. Responsibilities include designing customer journeys, integrating SFMC with other systems, and collaborating with marketing and business teams. Key qualifications include strong experience with Journey Builder, AMPscript, SQL, and marketing automation concepts. The role demands good analytical skills and the ability to work in Agile environments.

Qualifications

• Strong hands-on experience in Salesforce Marketing Cloud (SFMC) development and administration.
• Expertise in Journey Builder, Automation Studio, and Email Studio.
• Proficiency in AMPscript, SQL, HTML, and CSS.

Responsibilities

• Develop, manage, and optimize Salesforce Marketing Cloud campaigns and automations.
• Create responsive email templates and dynamic content.
• Monitor campaign execution and performance metrics.

Skills

Salesforce Marketing Cloud (SFMC) development

Journey Builder

Automation Studio

AMPscript

SQL

Email Studio

HTML

CSS

API integration

Agile collaboration

Job description

We are seeking a talented and results-driven SFMC Developer to develop, manage, and optimize Salesforce Marketing Cloud (SFMC) solutions, campaigns, and automations. The ideal candidate will have strong hands-on experience with Journey Builder, Automation Studio, Email Studio, AMPscript, SQL, and SFMC integrations, along with the ability to collaborate with marketing, CRM, and business teams to deliver impactful customer engagement solutions.

Key Responsibilities

• Develop, manage, and optimize Salesforce Marketing Cloud campaigns, automations, and customer journeys.
• Create responsive email templates, landing pages, dynamic content, AMPscript, and SQL-based data solutions.
• Design and implement customer journeys using Journey Builder and automation workflows using Automation Studio.
• Integrate Salesforce Marketing Cloud with Salesforce CRM, external applications, and third-party systems using APIs and integration tools.
• Manage subscriber data, segmentation, personalization, and audience targeting strategies.
• Monitor campaign execution, delivery, and performance metrics to ensure successful marketing operations.
• Troubleshoot and resolve technical issues related to campaigns, automations, integrations, and email deliverability.
• Collaborate with marketing, CRM, analytics, and business teams to implement customer engagement initiatives.
• Ensure adherence to Salesforce Marketing Cloud best practices, security standards, and compliance requirements.
• Support testing, deployment, documentation, and ongoing maintenance activities.

Required Skills & Qualifications

• Strong hands-on experience in Salesforce Marketing Cloud (SFMC) development and administration.
• Expertise in Journey Builder, Automation Studio, Email Studio, Contact Builder, and Mobile Studio.
• Proficiency in AMPscript, SQL, HTML, CSS, and email template development.
• Experience integrating SFMC with Salesforce CRM and external systems using APIs and middleware tools.
• Good understanding of customer journeys, segmentation, personalization, and marketing automation concepts.
• Experience with data extensions, subscriber management, and campaign performance tracking.
• Strong troubleshooting, analytical, and problem-solving skills.
• Familiarity with email deliverability best practices and compliance standards.
• Ability to work collaboratively in Agile and cross-functional team environments.
• Good communication and stakeholder management skills.

Preferred Qualifications

• Salesforce Marketing Cloud certifications such as Marketing Cloud Developer or Marketing Cloud Administrator preferred.
• Experience with Sales Cloud, Service Cloud, or Data Cloud integrations is an added advantage.
• Exposure to digital marketing, customer engagement, and analytics platforms preferred.
• Knowledge of CI/CD, DevOps practices, and release management processes is a plus.

Soft Skills

• Strong collaboration and teamwork abilities.
• Excellent communication and interpersonal skills.
• Creative problem-solving and analytical thinking.
• Ability to manage multiple projects and meet deadlines effectively.