Campaign Platform Lead

dentsu; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

dentsu in Bengaluru is seeking a Salesforce Marketing Cloud professional to lead SFMC implementations, build customer journeys, and integrate with CRM systems. The role involves configuring automations, data imports, and advanced forms, with a focus on best practices and client consultation.

The ideal candidate will have 5+ years of SFMC experience, strong SQL skills, and proficiency in Ampscript, HTML, and CSS, along with API integration capabilities.

Qualifications

• SFMC expertise: more than 5 years of experience in leading SFMC implementations.
• Understanding of SFMC integrations with Salesforce CRM and other platforms.
• SQL knowledge (Oracle / SQL Server / PostgreSQL).
• API Integrations - SOAP, REST.
• Strong communication skills.
• Problem Solving and Result Orientation.
• Ampscript, HTML, CSS expertise.

Responsibilities

• Build & configure automations for data processing and data import, including data lookup and CRM updates.
• Build & configure customer journeys and web forms with dynamic content and UTMs.
• Code review and testing (SIT and UAT).
• Engage with clients to derive requirements and advise on best practices for marketing tech stacks.
• Provide consultations and trainings for campaign managers and ensure adoption across teams.

Skills

SFMC Experience

SQL

API Integrations

Ampscript

HTML/CSS/JS

Client Collaboration

Data Cloud

Education

Bachelor's degree in Engineering

Tools

Salesforce Marketing Cloud

Job description

Job Description

• Strong hands-on experience with Marketing Cloud.
• Knowledge of MC Connect (to CRM, DC, MCI, etc)
• Configure custom build advanced MC web forms (including utm settings, dynamic content, CRM lookup, CRM updates, etc)
• Advanced knowledge of AMPscript
• Understanding of and ability to write SSJS, JavaScript
• Practical knowledge of HTML, CSS, JavaScript
• Build & configure automations for data processing and data import, including data lookup and updates to CRM
• Build & configure customer Journeys
• Manage requests for complex journey optimizations
• Build and test advanced features included in customer journeys, web forms, data integrations
• Code review and testing (both SIT and UAT)

Soft Skills

• Engage with client to derive requirements and consult client on best practices
• Inspire and train client on the digital transformation and capabilities of the Salesforce CRM/Marketing Cloud/Data Cloud eco-system.
• Cooperate with client marketing managers on daily bases to support adoption
• Provides constant consultations and trainings for campaign managers.

Cross platform skills

• Overview of CRM data and understanding of Salesforce CRM platform in general to guide client
• Understanding of Lead Management, Consent Management and Customer 360-view incl. data points for personalization (segmentation, grading, classification, profiling etc.).
• Segment creation in Data Cloud
• Works under guidance of Campaign Platform Architect to install and configure Marketing Automation Platfor
• Reviews SQL/SAS code to understand requirements and develop marketing campaigns in SQL or marketing tools
• Interfaces directly with internal teams to address and manage client requests
• Responds to internal requests for support assistance on deployed campaign platforms within our production organisation
• Understands, customises and optimises the entire campaign management process to include new campaign requirements, development test, production execution and quality control
• Completes campaign activities individually during initial stage of development prior to the full deployment of the solution to production

Must have skills

• 1. SFMC expertise: more than 5 years of experience in leading SFMC implementations.
• 2. Understanding of how SFMC integrates with other platforms e.g., SFDC, Salesforce CRM, CRM, others.
• 3. Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL)
• 4. API Integrations - SOAP, REST
• 5. Strong Communication Skills
• 6. Problem Solving and Result Orientation
• 7. Excellent in Ampscript HTML, CSS

Good to have skills

• 1. Experience on other SF platform like SFDC, SF Personalization, architecting, design is preferred
• 2. Presales, RFPs, Experience in solutioning and winning deals on SFMC or similar platforms
• 3. Programming experience (Javascript / Java / VB / C# / PHP)

Education Qulification

• 1. Bachelor's degree or higher in Engineering

Certification If Any

• 1. Salesforce Marketing Cloud Certifications
• 2. Multi Solution Architect (Nice to Have)

Shift timing Work in client specific time zones IST/GMT/EST / ANZ Time zone Location: DGS India - Bengaluru - Manyata N1 Block Brand: Merkle Time Type: Full time Contract Type: Permanent

About dentsu For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work