Campaign Platform Lead

Dentsuaegis; Bengaluru; On-site; INR 2,600,000 - 3,800,000; Full time

Job summary

Merkle in Bengaluru (DGS India) is seeking a Technical Architect with deep expertise in Salesforce Marketing Cloud to lead complex SFMC implementations and data-driven campaigns. You will design journeys, manage data integrations, and coach clients on best practices across Marketing Cloud, Data Cloud and CRM ecosystems.

The role requires 6+ years of hands-on experience, strong AMPscript/HTML/CSS skills, and the ability to work across time zones.

Qualifications

• SFMC expertise with 6+ years leading implementations.
• Experience integrating SFMC with Salesforce CRM and other platforms.
• Strong SQL knowledge (Oracle/SQL Server/PostgreSQL).
• Experience in API integrations (SOAP/REST).
• Proficient in Ampscript, HTML and CSS.
• Excellent written and verbal communication.
• Proven problem solving and result orientation.

Responsibilities

• Lead SFMC implementations and design customer journeys.
• Collaborate with clients to derive requirements and best practices.
• Review code and test campaigns in SIT/UAT environments.
• Coordinate with cross-functional teams for campaign execution.

Skills

SFMC expertise

CRM integrations

SQL knowledge

APIs (SOAP/REST)

Ampscript & HTML/CSS

Communication skills

Problem solving

Education

Bachelor's degree in Engineering

Tools

SQL (Oracle/SQL Server/PostgreSQL)

APIs (SOAP/REST)

SFMC toolset

Job description

Job Description

Job Description

Details

Project Details

Comments

Business Title

Technical Architect

Years of Experience

6+ Years

Job Description

• Strong hands-on experience with Marketing Cloud.
• Knowledge of MC Connect (to CRM, DC, MCI, etc)
• Configure custom build advanced MC web forms (including utm settings, dynamic content, CRM lookup, CRM updates, etc)
• Advanced knowledge of AMPscript
• Understanding of and ability to write SSJS, JavaScript
• Practical knowledge of HTML, CSS, JavaScript
• Build & configure automations for data processing and data import, including data lookup and updates to CRM
• Build & configure customer Journeys
• Manage requests for complex journey optimizations
• Build and test advanced features included in customer journeys, web forms, data integrations
• Code review and testing (both SIT and UAT)

Soft Skills

• Engage with client to derive requirements and consult client on best practices
• Inspire and train client on the digital transformation and capabilities of the Salesforce CRM/Marketing Cloud/Data Cloud eco-system.
• Cooperate with client marketing managers on daily bases to support adoption
• Provides constant consultations and trainings for campaign managers.

Cross platform skills

• Overview of CRM data and understanding of Salesforce CRM platform in general to guide client
• Understanding of Lead Management, Consent Management and Customer 360-view incl. data points for personalization (segmentation, grading, classification, profiling etc.).
• Segment creation in Data Cloud
• Works under guidance of Campaign Platform Architect to install and configure Marketing Automation Platfor
• Reviews SQL/SAS code to understand requirements and develop marketing campaigns in SQL or marketing tools
• Interfaces directly with internal teams to address and manage client requests
• Responds to internal requests for support assistance on deployed campaign platforms within our production organisation
• Understands, customises and optimises the entire campaign management process to include new campaign requirements, development test, production execution and quality control
• Completes campaign activities individually during initial stage of development prior to the full deployment of the solution to production

Must have skills

• 1. SFMC expertise: more than 5 years of experience in leading SFMC implementations.
• 2. Understanding of how SFMC integrates with other platforms e.g., SFDC, Salesforce CRM, CRM, others.
• 3. Expertise and Experience in SQL (Oracle / SQL Server / PostgreSQL)
• 4. API Integrations - SOAP, REST
• 5. Strong Communication Skills
• 6. Problem Solving and Result Orientation
• 7. Excellent in Ampscript HTML, CSS

Good to have skills

• 1. Experience on other SF platform like SFDC, SF Personalization, architecting, design is preferred
• 2. Presales, RFPs, Experience in solutioning and winning deals on SFMC or similar platforms
• 3. Programming experience (Javascript / Java / VB / C# / PHP)

Education Qulification

• 1. Bachelor's degree or higher in Engineering

Certification If Any

• 1. Salesforce Marketing Cloud Certifications
• 2. Multi Solution Architect (Nice to Have)

Shift timing

Work in client specific time zones IST/GMT/EST / ANZ Time zone

Location:

DGS India - Bengaluru - Manyata N1 Block

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent