Campaign Operations Executive

Sportz Interactive; Goregaon; On-site; INR 600,000 - 900,000; Full time

Job summary

Sportz Interactive is seeking a client-facing marketer focused on retention and lifecycle management to drive engagement across multi-channel campaigns. You will manage onboarding, reactivation, and retention journeys, using data-led strategies to optimize user experiences across push, email, WhatsApp, SMS, and in-app channels.

Responsibilities include campaign execution, journey optimization, and cross-functional collaboration with content, design, and product teams.

Qualifications

• 2+ years of experience in CRM / lifecycle / retention marketing.
• Hands-on experience with marketing automation tools (MoEngage, WebEngage, CleverTap, or similar).
• Experience in executing campaigns across push, WhatsApp, email, SMS.
• Strong understanding of lifecycle marketing and user journeys.
• Analytical mindset with experience in campaign performance tracking.

Responsibilities

• Execute multi-channel campaigns across push, WhatsApp, email, SMS, in-app, and web.
• Build onboarding, engagement, reactivation, and retention journeys.
• Create behavioral cohorts for targeted communication.
• Track and optimize campaign performance (CTR, CVR, DAU, churn) using GA4 and tools.
• Collaborate with content, design, and product teams to manage timelines.

Skills

CRM & lifecycle marketing

Marketing automation

Data-driven mindset

Campaign optimization

Cross-functional collaboration

Tools

MoEngage

WebEngage

CleverTap

GA4

Job description

A client-facing role focused on retention marketing and lifecycle campaign management. The candidate will be responsible for executing and optimizing multi-channel campaigns, managing user journeys, and driving engagement through data-led strategies.

Key Requirement:

Multi-Channel Campaign Execution

• Execute campaigns across push notifications, WhatsApp, email, SMS, in-app, and web
• Manage large-scale and automated campaign rollouts

Lifecycle Retention Marketing

• Build and manage onboarding, engagement, reactivation, and retention journeys
• Optimize user lifecycle to improve engagement and reduce churn

User Segmentation Personalization

• Create behavioral cohorts for targeted communication
• Deliver personalized user experiences across channels

Campaign Analytics Optimization

• Track and analyze campaign performance (CTR, CVR, DAU, churn, etc.)
• Use tools like GA4, MoEngage/WebEngage/CleverTap for insights
• Continuously optimize campaigns based on data

Gamification Engagement

• Execute interactive campaigns (quizzes, polls, predictors, etc.)
• Drive user engagement during key events (e.g., live matches)

Loyalty Rewards Operations

• Manage loyalty programs, reward mechanics, and fulfillment
• Support retention through engagement-led initiatives

Cross-Functional Coordination

• Work closely with content, design, and product teams
• Manage timelines, trackers, and campaign workflows

Background and Experience:

Must-Have Requirements

• 2+ years of experience in CRM / lifecycle / retention marketing
• Hands-on experience with marketing automation tools (MoEngage, WebEngage, CleverTap, or similar)
• Experience in executing campaigns across push, WhatsApp, email, SMS
• Strong understanding of lifecycle marketing and user journeys
• Analytical mindset with experience in campaign performance tracking

Technical Skills

• Experience with GA4 and campaign analytics tools
• Understanding of deep-linking and event tracking
• Ability to work with dashboards and reporting tools

Good to have

• Experience in gamification or engagement-led platforms
• Exposure to sports, media, or entertainment ecosystems
• Familiarity with loyalty programs and reward systems