Campaign Manager

Roys Institute Competitive Examination; Kolkata District; On-site; INR 600,000 - 900,000; Full time

Job summary

Roys Institute Competitive Examination in Kolkata seeks a results-driven Google Ads & Meta Ads specialist to plan, execute and optimize lead-generation campaigns for EdTech programs. You will collaborate with sales, counselling, website and creative teams, analyze analytics, test multiple ad copies and campaign variations, monitor CPL and ROAS, and deliver regular performance reports to drive growth.

4 years of hands-on experience with search, display, YouTube and Performance Max campaigns

Qualifications

• 4 years of hands-on Google Ads and Meta Ads experience.
• Strong lead-generation campaign background.
• Proficient in Google Analytics and conversion tracking.
• Excellent analytical and data interpretation skills.

Responsibilities

• Plan and execute Google Ads + Meta Ads campaigns.
• Manage Search, Display, YouTube and Performance Max campaigns.
• Conduct keyword research and audience analysis.
• Create and test multiple ad copies and campaign variations.
• Monitor CPL, conversion rate, ROAS and overall campaign performance.
• Optimise campaigns based on performance data.
• Set up and monitor conversion tracking.
• Analyse landing-page performance and suggest improvements.
• Coordinate with the sales, counselling, website and creative teams.
• Prepare regular campaign performance reports.

Skills

Google Ads

Meta Ads

Lead generation

Analytics

Data interpretation

Education

Education/EdTech campaigns experience

Tools

Google Analytics

Conversion tracking

Job description

Role & responsibilities

• Plan and execute Google Ads + Meta Ads campaigns.
• Manage Search, Display, YouTube and Performance Max campaigns.
• Conduct keyword research and audience analysis.
• Create and test multiple ad copies and campaign variations.
• Monitor CPL, conversion rate, ROAS and overall campaign performance.
• Optimise campaigns based on performance data.
• Set up and monitor conversion tracking.
• Analyse landing-page performance and suggest improvements.
• Coordinate with the sales, counselling, website and creative teams.
• Prepare regular campaign performance reports.

Preferred candidate profile

• 4 years of hands-on Google + Meta Ads experience.
• Strong understanding of lead-generation campaigns.
• Knowledge of Google Analytics and conversion tracking.
• Strong analytical and data interpretation skills.
• Experience handling education/EdTech campaigns preferred.