Campaign Management

Sigma Allied Services; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Sigma Allied Services is seeking an accomplished Campaign Management professional in Mumbai to lead end-to-end multi-channel marketing initiatives. You will build audience segments, design campaign workflows across Email, SMS, Push, Web, and CRM, and ensure rigorous QA/UAT for error-free execution.

Ideal candidates have 3-5 years in Campaign Management or Marketing Operations, with hands-on experience in Eloqua, Marketo, or Adobe Campaign, and strong CRM, analytics, and stakeholder skills.

Qualifications

• 3-5 years of experience in Campaign Management or Marketing Operations.
• Hands-on experience with marketing automation platforms such as Eloqua, Marketo, or Adobe Campaign.
• Good understanding of CRM, customer journeys, audience segmentation, and email marketing.
• Experience in multi-channel campaign execution and workflow management.
• Strong analytical, communication, and stakeholder management skills.
• Ability to work in an SLA-driven environment.

Responsibilities

• Execute and manage end-to-end multi-channel marketing campaigns.
• Build audience segments and campaign workflows across Email, SMS, Push, Web, and CRM channels.
• Perform campaign QA and UAT to ensure error-free execution.
• Monitor campaign performance, reporting, and optimization.
• Collaborate with Marketing, CRM, Analytics, Technology, and Business teams.
• Maintain campaign documentation, tracking, and SLA adherence.
• Support marketing automation, data segmentation, personalization, and customer engagement initiatives.

Skills

Campaign Management

Marketing Operations

Multi-channel Campaign Execution

Email Marketing

CRM Operations

Audience Segmentation

Customer Journey Management

Campaign Workflow Management

Campaign QA & UAT

Campaign Reporting & Performance

Data Management & Personalization

SLA Management

Communication & Stakeholder Mgmt

Education

Any Graduation

Tools

Eloqua

Marketo

Adobe Campaign

Salesforce Marketing Cloud

Salesforce CRM

SQL

HTML5

CSS3

JavaScript

Litmus / Email on Acid

Job description

We are hiring for an exciting Campaign Management

Position Details:

• Role: Campaign Management
• Experience: 3-5 Years
• Qualification: Any Graduation
• Shift: Flexible with all shifts
• Location: Mumbai

Key Responsibilities:

• Execute and manage end-to-end multi-channel marketing campaigns.
• Build audience segments and campaign workflows across Email, SMS, Push, Web, and CRM channels.
• Perform campaign QA and UAT to ensure error-free execution.
• Monitor campaign performance, reporting, and optimization.
• Collaborate with Marketing, CRM, Analytics, Technology, and Business teams.
• Maintain campaign documentation, tracking, and SLA adherence.
• Support marketing automation, data segmentation, personalization, and customer engagement initiatives.

Mandatory Skills:

• Campaign Management / Marketing Operations
• Marketing Automation
• Multi-channel Campaign Execution
• Email Marketing
• CRM Operations
• Audience Segmentation
• Customer Journey Management
• Campaign Workflow Management
• Campaign QA & UAT
• Campaign Reporting & Performance Analysis
• Data Management & Personalization
• SLA Management
• Strong Communication and Stakeholder Management

Preferred Technical Skills:

• Eloqua
• Marketo
• Adobe Campaign
• Salesforce Marketing Cloud (SFMC)
• Salesforce CRM
• Marketing Automation Platforms
• SQL
• HTML5, CSS3, and JavaScript
• Litmus / Email on Acid

Candidate Requirements:

• 3-5 years of experience in Campaign Management or Marketing Operations.
• Hands-on experience with marketing automation platforms such as Eloqua, Marketo, or Adobe Campaign.
• Good understanding of CRM, customer journeys, audience segmentation, and email marketing.
• Experience in multi-channel campaign execution and workflow management.
• Strong analytical, communication, and stakeholder management skills.
• Ability to work in an SLA-driven environment.