Campaign Management- Consultant

Sigma Allied Services; Mumbai; On-site; INR 1,200,000 - 2,300,000; Full time

Job summary

Sigma Allied Services in Mumbai seeks a Campaign Management Marketing Operations expert to lead end-to-end campaign execution and optimization. The role demands hands-on expertise with Eloqua, Marketo or Adobe Campaign and strong data analytics capabilities.

As part of the marketing operations team, you will design audience segmentation, personalize journeys, validate data and ensure QA across channels while collaborating with cross-functional teams in a WFO setup.

Qualifications

• 7–11 years of experience in campaign management or marketing operations.
• Location: Mumbai; Work from Office (WFO).
• Strong hands-on experience with Eloqua, Marketo or Adobe Campaign.
• Proven track record in campaign planning, execution, analysis and optimization.

Responsibilities

• Manage end-to-end marketing campaign execution.
• Review campaign requirements, audience segmentation and personalization rules.
• Perform campaign setup validation, QA and testing across channels.
• Validate campaign data, audience lists and dynamic content.
• Test customer journeys and automation workflows.
• Troubleshoot campaign configuration and data integration issues.
• Support A/B testing and campaign performance analysis.
• Maintain campaign documentation and follow SOPs.
• Work with marketing, development, data and project teams.

Skills

Campaign Management

Marketing Automation

Audience Segmentation

Content Personalization

Journey Automation

QA Testing

Data Validation

Data Analysis

SQL

JavaScript

HTML/CSS

AB Testing

Campaign Reporting

Optimization

Customer Journey

Education

Any Graduation

Tools

Eloqua

Marketo

Adobe Campaign

Job description

We are hiring for Campaign Management Marketing Operations Role

Position: Custom Software Engineering Consultant
Experience: 7–11 Years
Qualification: Any Graduation
Skill: Marketing Operations – Campaign Management
Location: Mumbai
Work Mode: Work from Office (WFO)

Key Skills Required

• Campaign Management / Marketing Automation
• Eloqua – strong hands-on experience
• Marketo / Adobe Campaign
• Campaign planning, execution & tracking
• Audience Segmentation & Targeting
• Content Personalization & Journey Automation
• Campaign QA & Testing
• Data Validation & Data Analysis
• SQL & JavaScript
• HTML & CSS
• A/B Testing
• Customer Journey / Automation Workflows
• Campaign Reporting & Optimization

Roles & Responsibilities

• Manage end-to-end marketing campaign execution.
• Review campaign requirements, audience segmentation and personalization rules.
• Perform campaign setup validation, QA and testing across channels.
• Validate campaign data, audience lists and dynamic content.
• Test customer journeys and automation workflows.
• Troubleshoot campaign configuration and data integration issues.
• Support A/B testing and campaign performance analysis.
• Maintain campaign documentation and follow SOPs.
• Work with marketing, development, data and project teams.