Campaign Management Sr Analyst

Accenture PLC; Mumbai City; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Accenture is seeking a Campaign Management Sr Analyst to execute end-to-end multi-channel marketing campaigns and optimize performance. You will collaborate with brand, analytics, CRM, and technology teams to deliver personalized customer experiences across channels.

Ideal candidates have 5–8 years of experience in Campaign Management or Marketing Operations, with a Bachelor’s degree and exposure to SQL/HTML/CSS, and fluent communication skills to work in SLA-driven environments.

Qualifications

• Experience with end-to-end campaign lifecycle.
• Exposure to multi-channel marketing.
• Proficiency in CRM/campaign tools and data-driven optimization.

Responsibilities

• Execute and manage multi-channel campaigns (Email, Push, SMS, Web, CRM).
• Build audience segments, workflows, and deploy campaigns.
• Conduct QA, UAT, and ensure error-free execution.
• Manage campaign tracking, documentation, and reporting.
• Analyze campaign performance and optimize using insights.
• Collaborate with cross-functional stakeholders.
• Identify automation and process improvement opportunities.
• Work in SLA-driven environments with accuracy and speed.

Skills

CRM/Campaign Tools

SQL

HTML/CSS

Data Structures

Campaign Workflows

Analytical Skills

Communication Skills

SLA Driven Environments

Education

Bachelor's degree in Marketing/Business/Technology

Tools

Adobe Campaign

SFMC (Salesforce Marketing Cloud)

Marketo

Braze

Eloqua

Job description

Skill required: Marketing Operations - Campaign Management

Designation: Campaign Management Sr Analyst

Qualifications: Any Graduation

Years of Experience: 5 to 8 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.

Visit us at www.accenture.com

What would you do?

The Campaign Specialist is responsible for executing and managing end-to-end multi-channel marketing campaigns, ensuring timely delivery, quality adherence, and performance optimization. The role works closely with brand, analytics, CRM, and technology teams to deliver personalized, data-driven customer experiences across channels.

What are we looking for?

Education - Bachelor’s degree in marketing, Business, Technology, or related field Relevant years of experience in Campaign Management / Marketing Operations - Experience in end-to-end campaign lifecycle - Exposure to multi-channel marketing

Roles and Responsibilities:

• Execute and manage multi-channel campaigns (Email, Push, SMS, Web, CRM)
• Build audience segments, workflows, and deploy campaigns
• Conduct QA, UAT, and ensure error-free execution
• Manage campaign tracking, documentation, and reporting
• Analyze campaign performance and optimize using insights
• Collaborate with cross-functional stakeholders
• Identify automation and process improvement opportunities
• Required Skills - Experience with CRM/campaign tools (Adobe Campaign, SFMC, Marketo, Braze, Eloqua) - Knowledge of SQL, HTML/CSS (preferred) - Understanding of data structures and campaign workflows - Strong analytical and communication skills - Ability to work in SLA-driven environments

Any Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.