Business Marketing

L&T Technology Services (LTTS); Chennai, Bengaluru; Presencial; INR 1 800 000 - 3 000 000; Tempo integral

Resumo da oferta

L&T Technology Services (LTTS) is seeking a dynamic Business Marketing professional to lead marketing initiatives for the Trucks & Off-Highway BU and support the Automotive BU in Chennai. The role focuses on ABM, demand generation, thought leadership, and sales enablement.

You will work with Sales, Delivery, and subject matter experts to own content, plan marketing activations, and develop go-to-market strategies.

Qualificações

• 4+ years of experience in B2B marketing, technology marketing, or engineering services marketing.
• Proven track record of leading marketing campaigns and thought leadership initiatives.

Responsabilidades

• This is a business marketing role responsible for all marketing activities of BU.
• The candidate must have an understanding of marketing and technology, with an aptitude for translating them into a business and market narrative.
• Manage end-to-end Business Unit marketing planning and activations, including industry events, client visits, content, and multi-touchpoint campaigns.
• Work closely with stakeholders from Sales, Delivery, subject matter experts, vendors, and other external and internal stakeholders, with complete ownership of marketing initiatives for the unit.
• Own the overall content and collateral plan, including creation, development, updates, and content performance analysis for the unit.
• Develop and execute a comprehensive go-to-market strategy and marketing and communication plans for the BU.
• Own market research, brand building, market positioning, deal support, and sales enablement for the industry group.
• Own account-based marketing, digital marketing, thought leadership, and social media initiatives for the industry group.
• Lead project planning and marketing program management, track execution across teams, report status, and manage budgets.
• Analyze data, gain insights, course-correct, and continuously improve processes to deliver better quantitative and qualitative results.
• Create segment‑specific positioning, messaging, and value propositions
• Drive thought leadership through white papers, articles, case studies, blogs, and executive viewpoints
• Plan and execute demand generation campaigns across digital, social, email, events, and webinars
• Support analyst relations, media engagement, and industry partnerships
• Develop sales enablement assets, including presentations, brochures, solution sheets, and customer success stories.

Descrição da oferta de emprego

About the Role

L&T Technology Services (LTTS) is seeking a dynamic and results-driven Business Marketing professional to lead marketing initiatives for the Trucks & Off-Highway Business Unit and support the Automotive BU. The role will focus on building market awareness, account-based marketing (ABM), thought leadership, demand generation, and sales enablement around the units offerings.

Key Responsibilities

• This is a business marketing role responsible for all marketing activities of BU.
• The candidate must have an understanding of marketing and technology, with an aptitude for translating them into a business and market narrative.
• Manage end-to-end Business Unit marketing planning and activations, including industry events, client visits, content, and multi-touchpoint campaigns.
• Work closely with stakeholders from Sales, Delivery, subject matter experts, vendors, and other external and internal stakeholders, with complete ownership of marketing initiatives for the unit.
• Own the overall content and collateral plan, including creation, development, updates, and content performance analysis for the unit.
• Develop and execute a comprehensive go-to-market strategy and marketing and communication plans for the BU.
• Own market research, brand building, market positioning, deal support, and sales enablement for the industry group.
• Own account-based marketing, digital marketing, thought leadership, and social media initiatives for the industry group.
• Lead project planning and marketing program management, track execution across teams, report status, and manage budgets.
• Analyze data, gain insights, course-correct, and continuously improve processes to deliver better quantitative and qualitative results.
• Create segment‑specific positioning, messaging, and value propositions
• Drive thought leadership through white papers, articles, case studies, blogs, and executive viewpoints
• Plan and execute demand generation campaigns across digital, social, email, events, and webinars
• Support analyst relations, media engagement, and industry partnerships
• Develop sales enablement assets, including presentations, brochures, solution sheets, and customer success stories.

Required Qualifications

• 4+ years of experience in B2B marketing, technology marketing, or engineering services marketing. Knowledge of or direct experience in the technology, IT, or ER&D industry is preferred.
• Proven track record of leading marketing campaigns and thought leadership initiatives.