Business Manager

Parle Agro Pvt Ltd; Lucknow; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

Parle Agro Pvt Ltd is seeking a Business Head/Manager in Lucknow (General Trade) to drive sales and business development. The role reports to the Zonal Vice President and leads a team to achieve coverage, distribution, and display objectives aligned with the business plan.

Key responsibilities include setting targets, coordinating with channel partners, and mentoring the sales team to achieve budgeted performance while expanding presence in traditional trade.

Qualifications

• Must have FMCG industry experience with a focus on General Trade.
• Excellent communication, negotiation, and leadership skills.
• MBA from business schools preferred.
• Experience: 12–15 years in FMCG and minimum 5 years in middle management.
• Local FMCG Market knowledge.

Responsibilities

• Establish coverage, distribution, and display objectives in line with the business plan.
• Direct the sales team in setting brand-wise and pack-wise targets.
• Coordinate sales and channel partner efforts to optimize territory coverage.
• Analyze stock movement and maintain inventory control.
• Monitor financial performance and ensure achievement of budgeted targets.
• Expand distribution channels and increase visibility in traditional trade segments.

Skills

Leadership

Negotiation

Communication

Education

MBA

Job description

EAST UP - SALES, Lucknow, Uttar Pradesh, India ..+ 2

12 - 16 Years

Permanent

Job Description

Parle Agro isone of India's leading beverage companies, known for its iconic brands andinnovative products in the beverage sector. Founded in 1984, the company hasgrown exponentially over the years, establishing a strong presence across Indiaand expanding its reach internationally with turnover of Rs 8,500 Crore in2023.

About the role

The Business Head/Manager at Parle Agro is a key leadershipposition responsible for driving sales and business development initiativeswithin the General Trade segment. Reporting to the Zonal Vice President, thisrole involves leading a team to establish coverage, distribution, and displayobjectives aligned with the business plan. The Business Head/Manager overseessales target setting, territory coordination, and training programs whileensuring effective collaboration with cross-functional departments.

Responsibilities

1. Sales and Distribution Management:

• Establish coverage, distribution, and displayobjectives in alignment with the business plan.
• Direct the sales team in setting brand-wise andpack-wise sales targets.
• Coordinate sales and channel partner efforts tooptimize territory coverage.
• Analyze stock movement and maintain inventorycontrol.
• Monitor financial performance and ensureachievement of budgeted targets.
• Focus on expanding distribution channels andincreasing visibility in traditional trade segments.

2. Market Analysis:

• Analyze market trends and provide insights to support strategic planning.
• Regularlyreview sales performance and provide updates on market developments andcompetition.
• Conductperiodic market analysis to identify growth opportunities and upcoming markets.

3. Business Development:

• Spearheadthe creation of overall country sales and activation plans.
• Conceptualizesales growth strategies across regions and review go-to-market plans.
• Evaluatefeedback on brand promotions and discounts to improve sales performance.
• Initiateinnovative models to enhance client engagement and gain market intelligence.

4. Team Management:

• Develop andexecute a training calendar for the sales organization.
• Provide guidance and mentorship to the sales team to achieve targets.
• Conductregular performance reviews and provide feedback for improvement.
• Establishtravel and market contact plans for self and the sales team.

5. People Management:

• Cascadefunctional goals to the team and conduct periodic performance reviews.
• Communicateregularly with team members to provide updates and resolve conflicts.
• Train,coach, and mentor sales managers on negotiation skills and geographic nuances.
• Participatein interviews to select suitable candidates for open positions.

Job Specification

Education and skills

• Must have experience in the FMCGindustry with a focus on general trade.
• Excellent communication, negotiation,and leadership skills.
• MBA from Business Schools preferred.
• Experience: 12-15 years in FMCG andminimum 5 years in middle management.
• Local FMCG Market

Key Interactions

• External Retailer and channel partners
• Internal Regional HR,Accounts, SME, Sales Team

Job Snapshot

Updated Date

14/10/2026

Job ID

Job_850

Department

General Trade

Location

Location EAST UP - SALES, Lucknow, Uttar Pradesh, India ..+ 2