Area Growth Manager

PAPL Connect Plus; NTR; On-site; INR 600,000 - 900,000; Full time

Job summary

Parle Agro, a leading beverage company in India, is seeking an Area Growth Manager to drive sales growth and expand the customer base across the assigned region in India.

The role involves developing sales strategies, setting targets for the sales team, evaluating performance metrics, and ensuring customer satisfaction.

Qualifications

• Experience in FMCG industry with focus in general trade.
• Strong communication and negotiation skills; experience in leading a team.

Responsibilities

• Develop and implement sales plans for the assigned territory to reach more retailers.
• Manage channel partners and retail outlets to achieve primary and secondary sales targets.
• Ensure effective display practices and optimal product visibility across channels.
• Appoint channel partners and salesmen to achieve sales, coverage and distribution objectives.
• Track competitors' activities and market trends to identify growth opportunities.

Skills

Good communication

Negotiation

Team handling

Education

MBA

Job description

3 - 5 Years

Permanent

Job Description

Parle Agro isone of India's leading beverage companies, known for its iconic brands andinnovative products in the beverage sector. Founded in 1984, the company hasgrown exponentially over the years, establishing a strong presence across Indiaand expanding its reach internationally with turnover of Rs 8,500 Crore in2023.

About the role

The Area Growth Manager is responsible for driving salesgrowth, expanding the customer base, and managing channel partners across theassigned geographical area. This role involves developing sales strategies,setting targets for the sales team, evaluating performance metrics, andensuring customer satisfaction.

Job Responsibilities

• Develop and implement salesplans for your assigned territory, focusing on reaching more retailers.
• Manage channel partners andretail outlets to achieve primary and secondary sales targets.
• Ensure effective display practices and optimalproduct visibility across all channels.
• Appoint all the agreed number of channelpartner and salesmen to achieve sales, coverage and distribution objectives.

2. Market Analysis & Competitor Tracking

• Track competitors' activities,suggesting ways to improve sales performance.
• Monitor market trends andconsumer preferences to identify growth opportunities.
• Set market plan for all thegrowth officers.

3. Business Development & New Product Launch

• Find, assess, discuss, and planto grow our customer base.
• Follow the market contact plansapproved by the RGM and update them regularly.
• Get more product varieties in storesand make sure they're always in stock.

4. Team Management & Training

• Guide and inspire the sales team with ongoingsupport and coaching.
• Set clear targets for each area and marketbased on the plan of the Growth officers.
• Break their objectives - month wise, weekly andday wise and strictly follow the system of reporting accordingly.
• Conduct on-the-job trainingsessions to improve execution skills.
• Hold regular review meetings to assess theperformance of Growth Officers and report findings to the RGM.
• Fill-up all the vacancies in your territory ontime with the help of your RGM and regional HR.

5. People Management & Performance Review

• Track and evaluate performanceof the team, providing necessary coaching and training.
• Regularly up-date your immediate supervisor onall market developments and opportunities.

Job Specification

Education and skills

• Must have experience in the FMCGindustry with a focus in general trade.
• Good communication, negotiation, andexperience in team handling.
• MBA from Business Schools preferred.
• Experience: 4-8 years in FMCG salesand management. (Age less than 35 years)
• Lead and motivate a high-performing team.
• Build strong relationships with key stakeholders.
• Effectively implement sales strategies.

Key Interactions

• External Retailer and channel partners
• Internal Regional HR, Accounts, SME, Sales Team

PREFFERED INDUSTRY FMCG

Job Snapshot

Updated Date

12/02/2026

Job ID

Job_85

Department

General Trade

Location