RGM- Bherampur

Parle Agro Pvt Ltd; Khordha; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Parle Agro, a leader in the beverage sector, seeks a Regional Growth Manager to drive sales growth and market expansion across the assigned region. You will develop and execute comprehensive business plans, set targets, and lead cross-functional teams to achieve sales objectives.

The role involves close coordination with AGMs and GOs and a strong focus on General Trade channels. The position requires 8+ years in FMCG sales, MBA preferred, and proven experience in channel management and field

Qualifications

• MBA preferred
• 8+ years in FMCG sales and management
• Experience in General Trade channels
• Excellent communication, negotiation and leadership skills
• Field work experience
• Territory management and channel partner management

Responsibilities

• Develop and execute sales plans to achieve objectives across coverage, distribution, and display.
• Set and monitor targets for Growth Officers and Area Growth Managers.
• Coordinate with subject matter experts to execute brand activities.
• Plan market contact and ensure timely reporting to BM/BH.
• Analyze market trends and forecast stock requirements.
• Track competitive activities and propose counteractions.
• Establish quarterly and annual plans, programs, and policies for the sales team.
• Define channel partner numbers and required infra (investments, units, partners).
• Break objectives monthly, weekly and daily with a reporting system.
• Lead cross-functional teams to achieve sales goals.

Skills

FMCG Sales

Communication

Negotiation

Leadership

Channel Partner management

Territory management

Field work

Education

MBA preferred

Job description

Job Description

Parle Agro isone of India's leading beverage companies, known for its iconic brands andinnovative products in the beverage sector. Founded in 1984, the company hasgrown exponentially over the years, establishing a strong presence across Indiaand expanding its reach internationally with turnover of Rs 8,500 Crore in2023.

About the role

The Regional Growth Manager (RGM) plays a pivotal role in drivingsales growth and market expansion for Parle Agro within their assigned region.Reporting to the Business Head, the RGM is responsible for developing andexecuting comprehensive business plans, establishing performance targets, andleading cross-functional teams to achieve sales objectives. The AGM and GOreport to the RGM.

Responsibilities

1. Sales and Distribution Management:
   • Develop and execute businessplans to achieve sales objectives, including coverage, distribution, anddisplay objectives.
   • Establish and monitorperformance targets for growth officers and area growth managers, ensuringalignment with overall business goals.
   • Coordinate with subjectmatter experts to execute brand activities and initiatives effectively.
   • Execute market contactplans and ensure timely reporting to BM/BH.
2. Market Analysis:
   • Analyze market trends andtrack sales performance, sharing insights and reports with senior management.
   • Utilize market insightsto forecast stock requirements and provide recommendations to BM/BH.
   • Track and report oncompetitive activities and developments, proposing counteractive strategies asnecessary.
3. Business Development:
   • Develop and deployquarterly and annual plans, programs, and policies for the sales team.
   • Establish channel partner numbers required ineach territory and the infra requirement like investments, units and no of channelpartners.
   • Break their objectives month wise, weekly and daywise and put –up a system of reporting accordingly.
   • Take new initiatives forbusiness growth and market expansion.
4. Team Management:
   • Establish and monitorperformance targets for growth officers and area growth managers, ensuringalignment with overall business goals.
   • Conduct regular reviewmeetings with AGMs weekly to track progress and take corrective actions asnecessary.
   • Conduct review meeting for Growth officers oncein a quarter to review their total territory performance and guide them onimprovement areas.
   • Ensurethat your team raises their and their channel partner claims on time and settlethem as per the agreed calendar.
5. People Management:
   • Lead and motivatecross-functional teams to achieve sales objectives and business goals.
   • Implement and oversee theagreed training calendar to enhance team capabilities and performance.
   • Coordinate with HR forrecruitment, training, and development initiatives as necessary.

Job Specification

Education and skills

• Must have experience in the FMCGindustry with a focus on general trade.
• Excellent communication, negotiation,and leadership skills.
• MBA from Business Schools preferred.
• Experience: 8+ years in FMCG sales andmanagement. (Age less than 40 years)
• Field Work Experience
• Channel Partner management
• Territory Management and Selling skills

Key Interactions

• External Retailer and channel partners
• Internal Regional HR, Accounts, SME, Sales Team

PREFFERED INDUSTRY

• FMCG

Job Snapshot

• Updated Date: 04/08/2026
• Job ID: Job_803
• Department: General Trade
• Location ORISSA - SALES, Bhubaneswar, Odisha, India