Business Development Specialist

Market Disc; Pune District; On-site; INR 600,000 - 900,000; Full time

Job summary

Market Disc Media, based in Pune, is hiring a Business Development Specialist to identify and qualify prospective B2B accounts, generate leads, and nurture opportunities using data-driven tools. You will engage decision-makers through calls, emails and digital channels, and maintain CRM records, collaborating with marketing to align outreach with campaigns.

The role requires coordinating with internal teams, achieving performance targets, and working on-site in Pune with a focus on continuous

Qualifications

• Clear spoken and written communication.
• Lead generation and pipeline nurturing in a B2B setting.
• Ability to analyze industries, target segments and buyer personas.

Responsibilities

• Identify and qualify prospective B2B accounts.
• Generate leads and nurture opportunities.
• Engage decision-makers via calls, emails and digital channels.
• Maintain accurate records in CRM systems.
• Collaborate with marketing and opportunity development teams to align outreach with campaigns.

Skills

Excellent communication

Lead generation

Market research

Customer relationship

CRM familiarity

Education

Bachelor’s degree in Business/Marketing/Communications

Tools

CRM platforms

Sales engagement tools

Job description

Company Description Market Disc Media delivers comprehensive B2B marketing and sales acceleration services for businesses and agencies worldwide, helping clients build a modern marketing foundation and scale qualified opportunity pipelines. The company specializes in converting intent signals into predictable revenue by unifying consent-first audience data, an AI-powered TAM Intelligence Engine, and precision-led 1:1 engagement across channels. Its proprietary Ready-to-Switch Index (RSI) identifies high-conversion accounts that are primed for outreach, enabling focused and efficient campaigns. Opportunity development teams are supported by campaign-specific custom GPTs, enabling technically informed conversations, deeper discovery of buyer needs, and sharper qualification of pain points. Team members operate in a data-driven, technology-enabled environment focused on measurable outcomes and growth.

Role Description This is a full-time, on-site Business Development Specialist role based in Pune. The Business Development Specialist will identify and qualify prospective B2B accounts, generate leads, and nurture opportunities using Market Disc’s data-driven tools and frameworks. Responsibilities include conducting market research, engaging decision-makers via calls, emails, and digital channels, and maintaining accurate records of interactions and pipeline status in CRM systems. The role involves collaborating closely with marketing and opportunity development teams to align outreach with campaigns, execute outbound marketing campaigns, and support technically informed conversations using internal tools. The specialist will also provide feedback from the market, contribute to continuous improvement of targeting strategies, and work toward defined performance and conversion goals.

Qualifications

• Excellent Communication abilities, including clear spoken and written communication, active listening, and professional business correspondence.
• Lead Generation experience, including cold calling, prospecting, qualification, and pipeline nurturing in a B2B environment.
• Market Research skills to analyze industries, target segments, and buyer personas, and to identify emerging opportunities.
• Customer Service mindset, with the ability to build rapport, handle objections, and maintain long-term professional relationships.
• Familiarity with CRM platforms and sales engagement tools; comfort working with AI-enabled or data-driven systems is an advantage.
• Proven experience in business development, inside sales, or B2B demand generation, preferably in technology or marketing services.
• Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent practical experience.
• Ability to work on-site in Pune, manage time effectively, and meet or exceed performance targets.