Business Development Specialist

Basik Marketing Private Limited; Bengaluru; On-site; INR 1,000,000 - 5,000,000; Full time

Benefits offered by this job

Competitive fixed salary

Aggressive incentive structure

Direct access to Indian college students

Job summary

Basik Marketing Private Limited is looking for two Business Development Managers to drive revenue growth through campus activations targeting GenZ students across India. You will manage client relationships, own revenue targets, and develop strategies for various categories including FMCG and Fintech.

The ideal candidates will have 3–5 years of experience in a relevant field and a proven track record of closing high-value campaigns. Join us to leverage India's largest student ambassador network.

Qualifications

• 3–5 years in business development or sales at a marketing agency.
• Strong existing client connects and ability to close high-value campaigns.
• Excellent communication skills, especially in presentations.

Responsibilities

• Identify and close brand deals for campus activations.
• Build and present campaign proposals and cost estimates.
• Own revenue targets with clear incentives tied to performance.

Skills

Business development

Sales negotiation

Client relationship management

Campaign management

Strategic thinking

Job description

Experience: 3–5 years. Department: Business Development. Type: Full-Time + Incentives.

THE ROLE

We’re hiring two Business Development Managers to drive revenue growth for TEC Spartans – India’s largest campus execution network spanning 1,000+ student ambassadors across 500+ colleges in 30 cities. You will own end-to-end client acquisition and revenue for brands targeting GenZ college students. This is a hunter role: you bring the pipeline, close the deals, and grow the accounts. If you’ve sold campus activations, college engagement programs, or youth marketing campaigns at an agency and have a fat rolodex of brand contacts – we want to talk.

WHAT YOU’LL OWN

• New business development: identify, pitch, and close brand deals for campus activations, college programs, experiential events, and youth-targeted campaigns
• Build and present campaign proposals, cost estimates, scope documents, and post-campaign reports to brand and agency decision-makers
• Own revenue targets with a clear incentive structure tied to quarterly and annual performance
• Develop category-specific go-to-market strategies for FMCG, Fintech, Mobile/Consumer Electronics, Automobile, QSR, and adjacent verticals
• Manage key client relationships from first pitch through renewal — upsell, cross-sell, and expand wallet share
• Collaborate with internal teams (Operations & Client Servicing) to build integrated, multi-touchpoint proposals
• Track competitive landscape and proactively bring market intelligence to leadership

REQUIREMENTS

• 3–5 years in business development or sales at a marketing agency, experiential agency, media agency, or youth/campus marketing firm
• Ability to structure and close campaigns typically ranging from ₹10L–₹50L+, with opportunities to expand these into multi-city or annual campus engagement programs
• Deep experience in at least 2–3 of these categories: FMCG, Fintech, Mobile Brands (smartphones/consumer electronics), Automobiles, QSRs, EdTech, or BFSI
• Proven ability to build business proposals, campaign decks, cost sheets, and scope-of-work documents from scratch
• Strong existing client connects — you must bring relationships with brand managers, CMOs, or agency leads at relevant companies
• Must present 2–3 success case studies demonstrating campaign ROI, scale, and client retention during the interview process
• Understanding of college student behaviour, campus culture, and GenZ engagement strategies
• Excellent communication: you can walk into a boardroom, present confidently, and negotiate terms without handholding

NICE TO HAVE

• Esports or gaming brand sales experience
• Prior work at agencies like Dentsu, GroupM, Madison, Wunderman Thompson, or similar
• P&L ownership in a previous role

WHAT SUCCESS LOOKS LIKE IN THIS ROLE

• Build and maintain a strong pipeline of brands targeting Gen Z audiences across FMCG, BFSI, lifestyle, automobile and consumer technology categories
• Close high-value campus and youth marketing campaigns by leveraging TEC Spartans’ ambassador network, gaming ecosystem and activation capabilities
• Establish repeatable campus engagement formats that can be scaled across multiple colleges and cities
• Convert initial campaigns into long-term client relationships through renewals, upsells and cross-category opportunities

COMPENSATION

Competitive fixed salary + aggressive incentive structure. Incentives are tied to quarterly revenue targets with graduated multipliers — the harder you sell, the more you earn.

WHY JOIN US

• India’s largest campus execution network (500+ colleges, 30 cities)
• Proven client roster: Dell, Intel, Garena, Riot Games, Acer
• Integrated youth marketing ecosystem: esports, influencers, on-ground
• Direct access to Indian college students
• Founder-led, lean, fast-moving team
• Build the BD playbook from the ground up for new categories