Business Development Representative

Iffort; Dadri; On-site; INR 500,000 - 900,000; Full time

Job summary

Iffort is seeking a proactive Business Development Representative to build and execute our outbound lead generation and inside sales engine from Gurgaon. You will help design and implement our sales tech stack, collaborate with campaign teams to convert ToFu into targeted outreach, and perform initial discovery calls and demos to qualify leads for our Enterprise Sales team.

Ideal candidates have 2–5 years in B2B SaaS inside sales, a technical background (B.Tech/B.E.), and strong communication

Qualifications

• 2–5 years in B2B SaaS inside sales/business development.
• Enterprise tools experience within QA/testing, dev infrastructure, or digital experience space.
• Ability to confidently navigate tech jargon and run product demonstrations.

Responsibilities

• Design, implement and optimize the inside sales tool stack and SOPs for lead scoring and cadences.
• Collaborate with campaign teams to convert ToFu campaigns into outbound/inbound follow-ups.
• Conduct discovery calls and deliver initial technical demos; qualify leads (MQLs to SQLs) for Enterprise Sales.

Skills

Communication skills

MQL to SQL qualification

Education

B.Tech/B.E. or equivalent

Tools

HubSpot/Salesforce

Apollo.io

LinkedIn Sales Navigator

Outreach

ZoomInfo

Job description

Position Overview

We are looking for a proactive,tech-qualified Business Development Representative (BDR) / SDR to build and execute our outbound lead generation and inside sales Engine.In this role,you will help design and set up our sales tech stack and workflows,collaborate closely with campaign teams to capture top-of-funnel demand,conduct first-level technical demos,and qualify leads (MQLs to SQLs) before handing them off to the enterprise sales team.

Location:Gurgaon,Haryana (Work from Office)

Target Industry Background:Enterprise SaaS / QA & Testing Platforms / Developer & Infrastructure Tools

Key Responsibilities

• Process & Tool Stack Setup: Help design,implement,and optimize the inside sales tool stack (e.g.,HubSpot/Salesforce,Apollo.io,LinkedIn Sales Navigator,Outreach,ZoomInfo). Establish standard operating procedures (SOPs) for lead scoring,cadence workflows,CRM data hygiene,and MQL-to-SQL qualification criteria.
• Demand Generation & Campaign Collaboration: Partner with campaign and marketing teams to turn top-of-funnel (ToFu) awareness campaigns into targeted outbound and inbound follow-up sequences. Execute multi-channel outreach strategies (email,cold calling,LinkedIn outreach) targeted at key enterprise decision-makers (CTOs,VPs of Engineering,QA Directors,Digital Experience Heads).
• Discovery,Technical Demos & MQL Qualification: Conduct initial discovery calls to understand client pain points in digital experience management and testing environments. Deliver persuasive first-level technical product demos to validate interest and show platform capabilities. Perform thorough MQL/SQL qualification to ensure seamless handoff of sales-ready opportunities to Account Executives / Enterprise Sales Leaders.

What We Are Looking For

Relevant Experience:2–5 years in B2B SaaS inside sales/business development,ideally selling enterprise tools within QA/testing,dev infrastructure,or digital experience space.

Technical Qualification:B.Tech/B.E.or equivalent technical background,with the ability to confidently navigate tech jargon,understand API/app infrastructure,and run product demonstrations.

Tool Proficiency:In-depth knowledge of CRM systems,outbound sales engagement tools,database tools,and email automation platforms.

Communication:Exceptional verbal,written,and presentation skills suited for high-level enterprise interactions.

Location:Based in or willing to work full-time from our Gurgaon office.