Business Development & Marketing Executive

Pencil Engineering; India; Remote; INR 152,000 - 182,000; Full time

Job summary

Pencil Engineering provides mechanical design and engineering services to metal fabrication, machinery manufacturing, and related engineering companies, with a strong focus on international markets. We are seeking a self-driven Business Development & Marketing Executive who can understand our business, identify the right customers, develop effective outreach, and turn opportunities into long-term business.

This role goes beyond lead generation; you will think independently, experiment, execute,

Qualifications

• Bachelor's degree in Business Administration, Marketing, Commerce, Engineering or a related field.
• Minimum 1 year of experience in Business Development, B2B Sales, Lead Generation, Digital Marketing or related role.
• Strong written and verbal communication skills.
• Good understanding of B2B sales and lead-generation fundamentals.
• Comfortable with LinkedIn, email outreach and online research.
• Ability to independently research markets and identify potential customers.
• Strong analytical and problem-solving mindset.
• Ability to work independently and take initiative.

Responsibilities

• Understand engineering capabilities and identify industries and companies where our services create value.
• Research potential customers in metal fabrication, machinery manufacturing and related industries.
• Identify decision-makers and understand their business needs and buying behavior.
• Build targeted international prospect lists and develop outbound strategies using LinkedIn, email and web research.
• Create outreach campaigns for different customer segments and initiate conversations with decision-makers.
• Qualify opportunities, arrange meetings and support conversion of prospects into clients.
• Track outreach, opportunities and results and continuously improve the process.
• Develop content and marketing materials to showcase capabilities and expertise.

Skills

Strong written and verbal skills

B2B sales understanding

LinkedIn outreach

Online research

Analytical mindset

Independent initiative

Education

Bachelor's degree in Business Administration, Marketing, Commerce, Engineering or related field

MBA/PGDM in Marketing or Business Development (preferred)

Tools

CRM

Marketing automation

Analytics tools

Job description

We're Hiring | Business Development & Marketing Executive

Pencil Engineering provides mechanical design and engineering services to metal fabrication, machinery manufacturing, and related engineering companies, with a strong focus on international markets.

We are looking for a self-driven Business Development & Marketing Executive who can understand our business, identify the right customers, develop effective ways to reach them, and help turn those opportunities into long-term business.

This is not simply a lead-generation role. We are looking for someone who can think independently, take initiative, experiment, execute, and measure results.

What you'll work on

• Understand our engineering capabilities and identify industries, applications and companies where our services can create value


• Research and identify potential customers in metal fabrication, machinery manufacturing and related engineering industries


• Identify decision-makers and understand their business needs, challenges and buying behavior


• Develop and continuously refine our ideal customer profile

B2B Lead Generation & Business Development

• Build targeted international prospect lists


• Develop outbound strategies using LinkedIn, email, web research and other relevant channels


• Create targeted outreach campaigns for different customer segments


• Initiate conversations with decision-makers and develop relationships


• Qualify opportunities, arrange meetings and support the conversion of prospects into clients


• Track outreach, opportunities and results and continuously improve the process

Marketing & Content

• Develop ideas for positioning Pencil Engineering in front of the right audience


• Identify the social media and digital channels most relevant to our target customers


• Create and manage content that demonstrates our engineering capabilities and expertise


• Develop project showcases, case studies, educational content and other marketing material


• Experiment with different content formats and campaigns and measure what generates engagement and leads


• Help build a strong and credible online presence within the engineering and manufacturing space

Growth & Initiative

• Research competitors, markets and successful companies to identify new opportunities


• Propose new approaches for customer acquisition and business growth


• Develop and execute marketing and lead-generation campaigns


• Test ideas, analyze results and improve what works

You will work closely with our engineering team to understand our capabilities and translate technical work into compelling business and marketing content.

What we're looking for

Required

• Bachelor's degree in Business Administration, Marketing, Commerce, Engineering or a related field


• Minimum 1 year of experience in Business Development, B2B Sales, Lead Generation, Digital Marketing or a related role


• Strong written and verbal communication skills


• Good understanding of B2B sales and lead-generation fundamentals


• Comfortable with LinkedIn, email outreach and online research


• Ability to independently research markets and identify potential customers


• Strong analytical and problem-solving mindset


• Ability to work independently and take initiative

Preferred

• MBA / PGDM in Marketing, Business Development or a related field


• Experience in B2B sales, business development or marketing within engineering, manufacturing, fabrication or industrial sectors


• Experience working with international markets or clients


• Understanding of digital marketing, content strategy and online brand building


• Experience planning and executing marketing or lead-generation campaigns


• Ability to develop creative approaches to customer acquisition and business growth


• Familiarity with CRM, marketing automation, analytics and other business development tools


• Strong understanding of how to identify target audiences, build engagement and convert opportunities into business

What success looks like

We are not measuring success by the number of emails sent or leads added to a spreadsheet.

Success means:

Finding the right customers → reaching them effectively → creating interest → generating qualified opportunities → winning business.

We want someone who can look at a problem and say:"Here’s what I think we should try. Here’s why. I’ll test it, measure the result and improve it."

Compensation & Employment

₹15000/- per month for the first 3 months.

The first 3 months will be an evaluation period focused on understanding our business, developing a growth approach and demonstrating execution and results.

Following the evaluation period, performance-based incentives will be added based on demonstrated performance and business generated.

Employment Type

Full-time | Permanent | Remote

This is a full-time employment opportunity, not a part-time, freelance or project-based position. The selected candidate will be expected to commit fully to the role and work as part of the Pencil Engineering team.

International B2B | Engineering & Manufacturing

If you are curious, commercially minded, creative, analytical and willing to take ownership, we'd like to hear from you.

• If you believe you can find the right customers, create the right approach, build the right presence and turn opportunities into business, this could be a great opportunity to grow with us.