Position: Business Development Manager Solar Energy
Department: Sales & Business Development
Industry: Solar Energy / Renewable Energy / EPC
Experience: 38 Years (Preferred)
Location: Manesar Gurgaon
Reporting To: Head Sales & Business Development
1. Job Purpose
To develop and expand the company's solar energy business by identifying new business opportunities, generating leads, acquiring customers, developing strategic relationships and securing solar EPC projects across industrial, commercial, institutional and residential segments. The candidate will be responsible for developing the complete sales pipeline, understanding customer requirements, coordinating with technical teams, submitting commercial proposals and converting business opportunities into confirmed orders.
2. Key Roles & Responsibilities
A. Business Development & Lead Generation
- Identify and develop new business opportunities for rooftop solar power projects.
- Generate leads from industrial, commercial, institutional and corporate customers.
- Explore opportunities for captive solar plants, open access solar, group captive and third‑party sale projects.
- Develop new markets and expand the company's customer base.
- Conduct market research to identify potential customers, competitors and business opportunities.
- Achieve assigned monthly, quarterly and annual sales targets.
B. Customer Relationship Management
- Develop and maintain relationships with key decision‑makers, including Directors, Plant Heads, Facility Managers, Purchase Managers and Energy Managers.
- Arrange customer meetings, presentations and site visits.
- Understand customer requirements related to power consumption, electricity tariffs, available rooftop/land area and investment expectations.
- Maintain long‑term relationships with existing customers and generate repeat business and references.
C. Technical & Commercial Coordination
- Coordinate with the engineering team after site surveys, feasibility studies and technical assessments.
- Coordinate preparation and submission of technical and commercial proposals.
- Present project benefits, ROI, payback period and electricity cost savings to customers.
- Negotiate commercial terms and close business opportunities.
D. Project & Order Coordination
- Coordinate with internal engineering, procurement and project execution teams after order confirmation.
- Ensure proper communication of customer requirements and project scope.
- Follow up on purchase orders, advance payments and contractual formalities.
- Maintain coordination with customers throughout project execution.
E. Reporting & Business Planning
- Maintain a database of prospective customers and business opportunities.
- Prepare regular sales pipeline and lead conversion reports.
- Provide market feedback, competitor information and business forecasts to management.
- Develop strategic plans for achieving assigned business targets.
3. Required Skills & Qualifications
- Bachelor's degree in Electrical, Mechanical or Electronics Engineering; MBA in Marketing/Sales will be an advantage.
- 35 years of experience in solar energy, renewable energy, electrical or EPC business development.
- Good understanding of rooftop and ground-mounted solar power projects.
- Knowledge of solar EPC business models, net metering, open access and captive solar projects.
- Ability to understand electricity bills, connected load, sanctioned load and solar generation estimates.
- Strong communication, presentation, negotiation and customer relationship skills.
- Ability to independently generate leads and convert them into orders.
- Willingness to travel for customer meetings and site visits.
- Having own motorcycle / car
4. Key Performance Indicators (KPIs)
- Number of qualified leads generated.
- Number and value of customer meetings.
- Solar project capacity developed (kWp/MWp).
- Value of business generated and orders secured.
- Lead-to-order conversion ratio.
- Achievement of monthly and annual sales targets.
- Development of new customers and market segments.
- Collection follow-up and payment coordination.
5. Preferred Candidate Profile
The ideal candidate should be commercially driven, technically aware and capable of independently developing solar business opportunities. The candidate must have a strong understanding of industrial and commercial customer requirements and should be comfortable dealing with senior management and decision-makers.
The primary responsibility will be to generate new business, secure solar EPC orders and contribute to the overall growth and profitability of the company.
Perks and benefits
- Sales incentives
- Performance bonus