Business Development Manager – Influencer & Content Marketing

BrandStory Digital; Bengaluru; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

BrandStory in Bengaluru seeks a Business Development Manager to grow our Influencer & Content Marketing business, targeting brands and marketing leaders.

You’ll identify opportunities, build a strong pipeline, and close campaigns and retainers, leveraging 5–8 years in BD/agency sales and existing relationships with Brand Managers and CMOs. The role is highly proactive, requiring you to create opportunities rather than wait for inbound leads.

Qualifications

• 5–8 years of BD/agency sales experience.
• 2–3+ years directly selling influencer/creator marketing to brands.
• Existing relationships with Brand Managers, Marketing Heads, Digital Heads or CMOs.
• Strong pitching, negotiation and closing skills.
• Proactive, opportunity-driven mindset.

Responsibilities

• Identify and build relationships with brands and marketing decision-makers
• Generate new business through outbound prospecting, networking, referrals and existing relationships
• Understand briefs and identify influencer and content-led opportunities
• Work with strategy, creative and influencer teams to develop pitches and proposals
• Present, negotiate and close campaigns and retainers
• Build a strong pipeline and own monthly and quarterly revenue targets

Skills

Business development

Agency sales

Influencer marketing

Negotiation

Job description

Business Development Manager – Influencer & Content Marketing

BrandStory is looking for a Business Development Manager to grow our Influencer & Content Marketing business.

We’re looking for someone who knows the agency and creator ecosystem, understands what brands are looking for, and can turn the right conversations into business.

What you’ll do

• Identify and build relationships with brands and marketing decision-makers
• Generate new business through outbound prospecting, networking, referrals and existing relationships
• Understand briefs and identify influencer and content-led opportunities
• Work with our strategy, creative and influencer teams to develop pitches and proposals
• Present, negotiate and close campaigns and retainers
• Build a strong pipeline and own monthly and quarterly revenue targets

What you’ll sell

Influencer & Creator Marketing | UGC | Social Content | Short-form Video | Content-led Campaigns | Regional Creator Programs | Product Launch Campaigns | Always-on Influencer Programs

Who we’re looking for

• 5–8 years of Business Development / Agency Sales experience
• Preferably 2–3+ years directly selling Influencer, Content, Creator or Social Media Marketing to brands
• Existing relationships with Brand Managers, Marketing Heads, Digital Heads and CMOs are a strong advantage
• Strong pitching, negotiation and closing skills
• Someone comfortable creating opportunities, not waiting for inbound leads

About BrandStory

BrandStory is an integrated marketing and growth partner with capabilities across Social & Digital, Influencer Marketing, Content, Performance, PR, Employer Branding, Design, Film & Production, Product Development and Technology.

If you understand creators, understand brands, and know how to turn conversations into revenue, we’d like to meet you.