Brand Partnerships

Routed Media; Gurugram District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Routed Media in Gurugram, India seeks a dynamic Business Development professional to drive influencer marketing solutions and revenue growth. You will close strategic brands and agency partnerships, pitch compelling campaigns, and oversee regional activations to ensure client success.

The role requires 4+ years in media sales with 2+ years in influencer marketing, strong relationships with brands and agencies, and excellent negotiation and communication skills. Startup-like ownership is expected.

Qualifications

• 4+ years in offline & online media sales with at least 2 years in influencer marketing.
• Deep relationships with brand marketers, digital agencies, and media planners.
• Strong understanding of influencer marketing mechanics and platform dynamics (YouTube, Meta, LinkedIn, Snapchat, Moj).
• Proven track record of delivering revenue growth and managing large accounts.
• Excellent communication, presentation, and negotiation skills.
• Ability to thrive in a startup-like environment with high ownership.

Responsibilities

• Identify and close strategic brands and agency partnerships for influencer campaigns and content solutions & IPs.
• Meet and exceed monthly, quarterly, and annual sales targets.
• Create and pitch influencer-led content marketing proposals tailored to client objectives.
• Oversee brand activations regionally to ensure customer success.
• Build strong, long-term relationships with marketing heads, brand teams, and media agencies.
• Act as the go-to contact for influencer marketing solutions.
• Collaborate with internal content/brand solutions, creative, and creator management teams to craft executable solutions.
• Ensure flawless execution and post-campaign reporting to build credibility and renewals.
• Stay abreast of trends in influencer marketing, digital content, and platform developments.
• Provide market feedback to product and leadership teams to evolve offerings.
• Work closely with leadership to refine GTM strategy.

Skills

Influencer marketing

Account management

Sales leadership

Negotiation

Communication skills

Startup mindset

Brand relationships

Analytical skills

Tools

YouTube

Meta

LinkedIn

Snapchat

Moj

Job description

Key Responsibilities:

Business Development & Revenue Generation

• Identify and close strategic brands (Corporate/ D2C/ SMEs) and agency partnerships for influencer-led campaigns and content solutions & IPs.
• Meet and exceed monthly, quarterly, and annual sales targets.
• Create and pitch compelling influencer-led content marketing proposals tailored to client objectives.
• Oversee brand activations in their respective regions to ensure customer success.

Client & Agency Relationship Management

• Build strong, long-term relationships with marketing heads, brand teams, and media agencies.
• Act as the go-to point of contact for influencer marketing solutions.
• Collaborate with internal content/ brand solutions, creative, and creator management teams to craft executable solutions.
• Ensure flawless execution and post-campaign reporting to build credibility and renewals.
• Stay abreast of trends in influencer marketing, digital content, and platform developments.
• Provide market feedback to product and leadership teams to evolve offerings.

Team & Stakeholder Collaboration

• Work closely with the leadership to refine GTM strategy.

Desired Skills and Experience:

• 4+ years of experience in offline & online media sales & content solutions, with at least 2 years in influencer marketing or digital platforms.
• Deep relationships with brand marketers (Corporate/ D2C/ SMEs), digital agencies, and media planners.
• Strong understanding of influencer marketing mechanics and platform dynamics (YouTube, Meta, LinkedIn, Snapchat, Moj, etc.).
• Proven track record of delivering revenue growth and managing large accounts.
• Excellent communication, presentation, and negotiation skills.
• Ability to thrive in a startup-like environment with high ownership.