EXECUTIVE N -SMARTCARE

Asian Paints; Tirupati; On-site; INR 400,000 - 600,000; Full time

Job summary

Asian Paints invites applications for a Territory Sales Officer – Focus Products. The role centers on driving sales of focus products through the distributor network across PAN India, with emphasis on building and sustaining relationships with distributors and sub-dealers.

You will nurture stakeholders, lead market development activities, and collaborate with internal teams to achieve channel growth and overall business objectives.

Qualifications

• Graduate degree with 50% marks and no backlogs.
• Graduation must be through a full-time day course.
• Minimum 50% marks throughout education; backlogs not allowed.

Responsibilities

• Conceptualize and execute field marketing activities for focus products to drive adoption.
• Build a healthy distributor network in the region to sustain growth.
• Manage a large team of off-roll employees to generate sales and develop the category.
• Arrange shop meets, implement schemes and ensure timely settlement of schemes.
• Develop sub dealers from distributors and apply best practices in the network.

Skills

Distributor handling

Product knowledge

Analytical skills

Verbal & written comms

Negotiation

Planning & result orientation

Education

Graduate degree (BA/BSc/BCom/BBA/BBM/BMS)

MBA/PGDM in Sales & Marketing (desirable)

Tools

MS Office

MS Excel

Tally

Job description

Job Title

Territory Sales Officer – Focus Products

Department

Retail Sales

Reporting to

Area Manager – Focus Products

Grade

Sales Officers/Senior Officer

Jobs Reporting Into

None

Location / Unit

PAN India

Role Description

Job Purpose

The position is that of sales personnel who would primarily be responsible for driving sales of focus products through the distributor network for a given geographical area. Dedicated focus towards building and sustaining the distributor and sub dealer network is required. The channel is in the nascent stage as of now and needs to be developed so that it can act as the next growth driver for select categories. Nurture and manage stakeholders through focus on lead conversion, penetration of new and core products, integration with other verticals and stakeholder management thereby, achieving overall business objectives

Primary Responsibilities

Business Responsibility Areas

Business Objectives

• Conceptualize and execute the field marketing activities around the identified focus products with a view to increase adoption and depth of these products in the market
• To build a healthy distributor network for the region which will drive growth month on month
• To manage a large team of off roll employees to generate sales, develop the category and ensure customer satisfaction
• Support the sale of focused products by arranging shop meets, implementing schemes and ensuring timely settlement of schemes for stakeholders
• Adopt critical sub dealers from various distributors and develop them
• To apply best practices of handling distributor network for the company

Key Performance Indicators (KPIs)

• Overall Value target
• Value target at product level
• Sales performance of Distributors and super stockists for region assigned
• Number of active sub dealers

Demand Generation

• Work closely with the identified set of stakeholders like carpenters, masons to generate market for focus products

Scope of Work

a) Financial Scope (Range of financial spend)

As per Budget

b) People Management Scope (Range of no. of Direct/ Indirect Reports)

Indirect - DSR in some locations

c) Geography Coverage (Country-wide/ State-wide / Area-wide)

Based on the scope

d) Corporate Coverage (Company-wide / Business Unit or Function-wide / Sub-function-wide / Other)

Decorative Business Unit / Central Functions

Key Interactions

Internal

• Marketing, Research and Technology, Retail Sales, Services and Supply Chain

External

• Carpenters, masons, sub dealers, distributors

Role Requirements / Specifications

Qualifications

Essential

• Graduate Degree in any stream (BA/B.Sc/B.Com/BBA/BBM/BMS)
• A minimum of 50% marks throughout education without any backlogs
• Graduation must be through a full time day course

Desired

• Candidates with MBA/PGDM in Sales and Marketing

Previous Experience

Desired

• Experience in any role in Sales and Marketing
• Distributor handling

Functional Competencies

• Product knowledge
• Analytical skills

Behavioral Competencies

• Verbal and written communication
• Decision making and problem solving
• Negotiation Skills
• Planning and result orientation

Additional Requirements

• Role involves extensive travel in the region assigned
• Proficiency with MS – Office, MS – Excel is mandatory; Tally preferred