Business Development Manager - Educational Sales

HRnest; Pune District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

HRnest in Pune, India, is seeking a Business Development Manager – Educational Sales to drive course sales by engaging CXO-level professionals, senior executives, and experienced candidates. You will identify potential learners, understand their career goals, and recommend professional courses, executive education, and certifications.

You will generate leads through LinkedIn and referrals, build relationships, and pitch value and industry relevance.

Qualifications

• Extensive experience selling to CXO-level professionals.
• Proven track record in consultative selling and closing enrollments.
• Excellent communication and presentation skills.
• Proficiency with CRM tools and LinkedIn prospecting.

Responsibilities

• Generate and qualify leads through LinkedIn, networking, referrals, and outbound outreach.
• Engage with CXOs, senior leaders and experienced candidates to understand learning objectives and pitch courses.
• Collaborate with marketing and academic teams to refine sales strategies and improve lead-to-enrollment conversion.
• Maintain accurate CRM records, track sales performance, and prepare pipeline forecasts; represent HRnest at corporate events.

Skills

Lead generation

Prospecting

Relationship management

Negotiation

Closing deals

Executive education sales

CRM proficiency

LinkedIn prospecting

Presentation skills

Job description

Role Overview: The Business Development Manager – Educational Saleswill be responsible for driving course sales by engaging with CXO-level professionals, senior executives, business leaders, and other experienced candidates. This role focuses on identifying potential learners, understanding their career aspirations and leadership development needs, and recommending relevant professional courses, executive education programs, and certification offerings.

Key Responsibilities:

Key responsibilities include generating and qualifying leads through LinkedIn, networking, referrals, outbound outreach, and other business development channels. The role involves engaging with CXOs, senior management professionals, and experienced candidates to understand their learning objectives and pitch relevant courses by highlighting their value, industry relevance, career advancement opportunities, and leadership development benefits.

The individual will collaborate with marketing and academic teams to develop targeted sales strategies, improve lead conversion, and promote course offerings to the right audience. Responsibilities also include maintaining accurate CRM records, tracking sales performance, preparing pipeline forecasts, and representing the organization at corporate networking events, industry forums, and professional networking platforms to expand its reach among senior-level professionals.

• Demonstrated ability to engage and communicate confidently with CXO-level candidates, senior executives, business leaders, and other experienced professionals.
• Strong lead generation, prospecting, relationship management, negotiation, persuasion, and deal-closing skills.
• Ability to pitch professional courses, executive education programs, and certifications by communicating their value proposition, career benefits, and relevance to business and leadership goals.
• Experience in consultative selling, understanding candidate requirements, handling objections, and converting qualified prospects into paid enrolments.
• Excellent verbal and written communication skills, with strong presentation abilities and the confidence to interact with senior decision-makers.
• Proficiency in LinkedIn prospecting, CRM tools, sales pipeline management, lead tracking, and performance reporting.
• A target-oriented mindset with the ability to manage multiple prospects, conduct structured follow-ups, and consistently achieve enrolment and revenue targets.
• Strong interpersonal skills, a professional approach, and the ability to build credibility and trust with senior professionals.
• Prior experience selling premium courses, executive programs, leadership development programs, or professional certifications to mid- to senior-level professionals is highly desirable.