Business Development Manager – Digital Marketing

Careers; Ernakulam; On-site; INR 446,000 - 670,000; Full time

Job summary

Careers is seeking a results-driven Business Development Manager to generate new business for digital marketing services. You will own the complete sales cycle—from finding leads and making calls to presenting, sending proposals, negotiating, and closing deals.

The ideal candidate has 3+ years in BD or IT/Digital Marketing sales, strong prospecting, presentation and closing skills, and the ability to meet monthly targets. This in-person role offers a monthly salary range of ₹40,000–₹60,000.

Qualifications

• 3 years of experience in BD, B2B sales, IT or digital marketing sales.
• Proven lead generation and client acquisition experience.
• Strong cold-calling, communication, presentation, negotiation and closing skills.
• Experience handling the complete sales cycle independently.
• Comfortable speaking with business owners and decision-makers.

Responsibilities

• Identify and generate new business leads via LinkedIn, calls, emails, networking, referrals and research.
• Build and maintain a robust sales pipeline and research target prospects.
• Contact prospects, understand requirements, schedule meetings and present services.
• Prepare quotations and proposals; negotiate terms and close deals.
• Maintain relationships with clients and coordinate with marketing and delivery teams.

Skills

Lead generation

Sales

Client acquisition

Cold calling

Negotiation

Communication

Presentation

Pipeline management

Self-motivation

Tools

LinkedIn

CRM software

Email outreach tools

Job description

Job Summary

We are looking for a results-driven Business Development Manager with strong sales and client acquisition experience to generate new business for our digital marketing services.

This is a target-driven sales role. The candidate will be responsible for the complete sales cycle --- finding potential clients, making calls, conducting meetings, presenting our services, preparing and sending proposals, negotiating, and closing deals.

The ideal candidate should be confident in speaking with business owners and decision-makers, capable of generating leads independently, and motivated by achieving sales targets.

Key Responsibilities

Lead Generation & Prospecting

• Identify and generate new business leads through LinkedIn, cold calling, email outreach, networking, referrals, online research, and other channels.
• Build and maintain a strong pipeline of potential clients.
• Research prospects and identify businesses that can benefit from digital marketing services.

Sales & Client Acquisition

• Contact prospective clients through calls, emails, LinkedIn, and other channels.
• Understand the client's business requirements, challenges, and marketing needs.
• Schedule and conduct client meetings and sales presentations.
• Present the company's digital marketing services and explain how they can support the client's business goals.
• Prepare and send quotations and proposals based on client requirements.
• Follow up consistently with prospects and manage the sales pipeline.
• Negotiate pricing and commercial terms with clients.
• Convert qualified leads into paying clients and close deals.
• Maintain strong relationships with clients throughout the sales process.

End-to-End Sales Management

• Manage the complete sales process from lead generation first contact meeting requirement understanding proposal follow-up negotiation closure.
• Maintain accurate records of leads, follow-ups, proposals, and conversions.
• Achieve monthly and quarterly sales/revenue targets.
• Coordinate with the internal marketing and delivery teams during client onboarding and project handover.

Digital Marketing Knowledge

The candidate should have a basic to good understanding of digital marketing services, including:

• SEO
• Social Media Marketing
• Google Ads & Meta Ads
• Website Development
• Branding
• Performance Marketing
• Content Marketing

You do not need to be a digital marketing specialist. You should be able to understand our services and confidently present them to potential clients.

Requirements

• 3 years of experience in Business Development, B2B Sales, IT Sales, Digital Marketing Sales, or Agency Sales.
• Proven experience in lead generation and client acquisition.
• Strong cold-calling, communication, presentation, negotiation, and closing skills.
• Experience handling the complete sales cycle independently.
• Comfortable speaking with business owners, founders, managers, and other decision-makers.
• Ability to work with monthly sales targets and performance metrics.
• Self-motivated, proactive, and result-oriented.
• Experience selling digital marketing, IT, software, branding, website development, or other B2B services will be an advantage.

Who We Are Looking For

We are looking for someone who can bring business, not just manage existing accounts.

If you are someone who can:

Find leads Call prospects Book meetings Present Send proposals Follow up Negotiate Close the deal

Pay: ₹40,000.00 - ₹60,000.00 per month

Work Location: In person