Business Development Manager - Car Leasing

SkillLabs; Gurugram District; On-site; INR 380,000 - 660,000; Full time

Job summary

SkillLabs in India seeks a marketing professional to identify leads, analyze competitors, track performance, and raise awareness of products and services in the market. The role emphasizes acquiring customers, retaining them, and pursuing sales targets through market research, loyalty programs, and corporate deals.

The candidate should excel in communication, presentation, and negotiation, with knowledge of leasing, market trends, and adaptability to evolving product strategies.

Qualifications

• Bachelor's degree or higher in marketing or related field (if specified in ad)
• Strong communication and presentation abilities
• Proven marketing and negotiation capabilities
• Understanding of leasing and product market dynamics
• Ability to adapt to market changes and competitive strategies

Responsibilities

• Identifying and understanding leads and prospects
• Competitor analysis and formulation of counter strategies
• Track and measure the performance of the marketing personnel in branches
• Improving awareness of the product and services among customers and prospects in the market
• Enhance current products based on market dynamics and competitor strategies based on company policies
• Market research and analysis to identify prospective customers
• Organizing customer loyalty programs and help in formulating targeting and pricing strategies; Interacting and negotiating business deals with corporates/relevant stakeholders
• Coordinating with current & future customers, ensuring complete satisfaction and maximum utilization of the product or services rendered
• Responding to customer queries, grievances and providing timely information and redressal
• Understand the customer needs and improve customer loyalty
• Forecasting sales and setting sales targets for subordinates
• Monitoring sales of subordinates and motivating them to achieve targets
• Achieving self-targets on sales
• Good communication and presentation skills, marketing and negotiating skills, knowledge about leasing and latest trends and enhancement to products in the market and adaptability to changes

Skills

Communication skills

Presentation skills

Marketing skills

Negotiating skills

Leasing knowledge

Market trends

Adaptability

Job description

Role and responsibilities

• Identifying and understanding leads and prospects
• Competitor analysis and formulation of counter strategies
• Track and measure the performance of the marketing personnel in branches
• Improving awareness of the product and services among customers and prospects in the market.
• Enhance current products based on market dynamics and competitor strategies based on company policies.

Customer Acquisition

• Market research and analysis to identify prospective customers
• Organizing customer loyalty programs and help in formulating targeting and pricing strategiesInteracting and negotiating business deals with corporates/relevant stake holders

Customer Relationship And Retention

• Coordinating with current & future customers, ensuring complete satisfaction and maximum utilization of the product or services rendered to customers
• Responding to customer queries, grievances and providing timely information and redressal
• Understand the customer needs and improve customer loyalty

Realizing Objectives

• Forecasting sales and setting sales targets for subordinates.
• Monitoring sales of subordinates motivating them to achieve targets.
• Achieving self-targets on sales.

Skills Required:

• Good communication skills and presentation skills. Marketing and negotiating skills. Knowledge about leasing and latest trends and enhancement to the products in the market and ability to adapt to changes.