Business Development Manager/Area Business Manager - Bhilwara

Dr. B. Lal Group; Bhilwara; Presencial; INR 350.000 - 550.000; Jornada completa

Descripción de la vacante

Dr. B. Lal Clinical Laboratory in Bhilwara is seeking a Business Development Manager to drive growth by identifying new customers within the zone. You will prospect, profile customers, build relationships, and promote services to achieve sales targets and expand market presence.

The role involves market research, lead generation, MSL development, and close collaboration with zonal managers to ensure customer conversion and ongoing engagement. 1–4 years of relevant experience is preferred.

Formación

• Bachelor’s degree in Life Sciences, Pharmacy, Biotechnology, Business Administration or related field; MBA in Marketing/Healthcare Management is a plus.

Responsabilidades

• Market Research and Analysis in the zone to identify trends, opportunities and growth.
• Prospecting and Customer Acquisition with a target to reach 200+ new prospects monthly.
• Develop and manage an MSL list of potential customers each quarter and conduct daily meetings with prospects.
• Profile customers, segment using A/B/C/D criteria, and tailor pitches and proposals to needs.
• Collaborate with Product/CoE to develop promotional materials and communicate product features and benefits.
• Manage end-to-end sales processes from lead to contract closure; log activities in CRM/LIMS and prepare monthly reports.

Conocimientos

Prospecting

Lead generation

Pipeline development

Negotiation skills

CRM/LIMS familiarity

Educación

Bachelor’s degree in Life Sciences / Pharmacy / Biotechnology / Business Administration (MBA in Marketing or Healthcare Management advantageous)

Herramientas

CRM/LIMS systems

Descripción del empleo

Business Development Manager/Area Business Manager - Bhilwara

1-4

Full-Time

Join Our Award-Winning Team at Dr. B. Lal Clinical Laboratory Pvt. Ltd !

We are delighted to share that Dr. B. Lal Clinical Laboratory Pvt. Ltd. has been recognized among India’s Top 100 Great Mid-Size Workplaces 2025 — a proud moment in our journey of excellence. Watch the proud moment here: Award Ceremony

As we continue to scale new heights in diagnostic healthcare, we invite passionate professionals to join our team.

Role Clarity: Business Development Manager

Role Definition:

The Business Development Manager is responsible for driving growth by identifying and acquiring new customers within the zone. This role involves prospecting, customer profiling, building relationships, and promoting the organization's brand and services to achieve sales targets and expand the market.

• Market Research and Analysis
• Customer Acquisition and Pipeline Development
• Customer Relationship Management
• Sales Process Management
• Reporting and Performance Analysis

Key Responsibilities:

Prospecting and Customer Acquisition:

• Conduct market research in the zone to identify industry trends, competition, potential customers and growth opportunities.
• Prospect potential customers from various channels, including clinicians, Corporate hospitals, SIS, Franchisee partners, and corporate industries. Reach out to a minimum of 200 new prospects each month.
• Implement field level lead generation plan to build a pipeline of qualified leads. Generate at least 25 qualified leads per month.

MSL Development and Management:

• Develop and update an MSL of a minimum of 150 potential customers every quarter for conversion, engagement, and building brand visibility
• Regular meeting with identified potential customers to nurture relationships and explore business opportunities. Conduct at least 10 meetings with potential customers every day.

Customer Profiling and Needs Assessment:

• Createa profiling of potential customers to understand their needs, desires. Identify customer pain points and business challenges through needs assessment.
• Segment the customer based on criteria of A, B, C, and D Customer to prioritize outreach efforts.
• Create and present the elevator pitch, tailored solutions, products and proposals that address customer needs and align with service offerings.
• Collaborate with the Product and Centre of Excellence team to develop and manage scientific content and promotional materials for effective communication with customers. Communicate scientific literature detailing product features, benefits, and advantages to the target audience.
• Handle objections and close deals in collaboration with Zonal Managers to ensure customer conversion.

Account Management:

• Schedule regular follow up visits with existing customers to review their needs, satisfaction levels, and any issues they may have.
• Plan and execute business activities such as RTMs,CMEs, Product-led scientific seminars, and other community engagement based on business needs and objectives. Engage a minimum of 30% of MSL through such activities every quarter.

Sales Process Management:

• Manage the end-to-end sales process from lead generation to contract closure and post-sales follow-up.
• Log all sales activities daily in the LIMS Sales module to track progress, update records, and analyze sales performance metrics.
• Prepare reports and presentations on sales performance, sales funnel status, and market insights every month.

Success Metrics:

• Generate at least 25 qualified leads per month
• Conduct a minimum of 10 meetings with potential customers daily
• Achieve a 30% conversion rate on presented proposals

Role Requirements:

• Bachelor’s degree in Life Sciences, Pharmacy, Biotechnology, Business Administration, or a related field; an MBA in Marketing or Healthcare Management will be an added advantage.
• Relevant Experience 1-4 years of experience in Business Development, Sales, or Marketing within the healthcare or related industry, with diagnostic industry experience preferred.
• Proven ability in prospecting, lead generation, and pipeline development, with a track record of achieving sales targets and converting leads into long-term business relationships.
• Experience in engaging with clinicians, hospitals, corporate clients, and franchise partners, demonstrating strong networking and customer relationship management skills.
• Excellent verbal and written communication, presentation, and negotiation skills, with the ability to effectively communicate scientific and diagnostic service offerings.
• Sound understanding of healthcare market trends and competition, along with proficiency in sales reporting and CRM/LIMS systems to track performance and derive actionable insights.