Business Development Manager/Area Business Manager - Bhilwara

Dr. B. Lal Clinical Laboratory; Kota; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Dr. B. Lal Clinical Laboratory Pvt. Ltd. invites energetic professionals to join our team as Business Development Manager. You will drive growth by identifying new customers within the zone, profiling prospects, and promoting our diagnostics services to achieve sales targets.

Reporting to the Zonal Sales Manager, you will manage market research, lead generation, pipeline development, and account management, with a focus on clinicians, hospitals, and corporate clients.

Qualifications

• Bachelor’s degree in Life Sciences, Pharmacy, Biotechnology, Business Administration, or related field.
• 1–4 years of experience in Business Development, Sales, or Marketing within healthcare or diagnostic industry.
• Proven ability in prospecting, lead generation and pipeline development with targets.
• Experience engaging with clinicians, hospitals, corporate clients, and franchise partners.
• Excellent communication, presentation and negotiation skills.
• Knowledge of healthcare market trends and CRM/LIMS familiarity.

Responsibilities

• Prospect potential customers from clinicians, hospitals, SIS, franchise partners, and corporate industries.
• Generate at least 25 qualified leads per month.
• Conduct 10 meetings with potential customers daily.
• Manage end-to-end sales from lead to contract closure.
• Log sales activities daily in LIMS Sales module.
• Prepare monthly reports on sales performance and market insights.

Skills

Market research

Lead generation

Prospecting

Customer acquisition

Pipeline development

CRM

Sales reporting

Negotiation

Education

Bachelor’s degree in Life Sciences

MBA in Marketing or Healthcare Management

Tools

CRM systems

LIMS

Job description

Join Our Award-Winning Team at Dr. B. Lal Clinical Laboratory Pvt. Ltd !

We are delighted to share that Dr. B. Lal Clinical Laboratory Pvt. Ltd. has been recognized among India’s Top 100 Great Mid-Size Workplaces 2025 — a proud moment in our journey of excellence. Watch the proud moment here: Award Ceremony

As we continue to scale new heights in diagnostic healthcare, we invite passionate professionals to join our team.

Role Clarity: Business Development Manager

Reporting To: Zonal Sales Manager

Role Definition

The Business Development Manager is responsible for driving growth by identifying and acquiring new customers within the zone. This role involves prospecting, customer profiling, building relationships, and promoting the organization's brand and services to achieve sales targets and expand the market.

Deliverables

• Market Research and Analysis
• Customer Acquisition and Pipeline Development
• Customer Relationship Management
• Sales Process Management
• Reporting and Performance Analysis

Key Responsibilities

Prospecting and Customer Acquisition:

• Conduct market research in the zone to identify industry trends, competition, potential customers and growth opportunities.
• Prospect potential customers from various channels, including clinicians, Corporate hospitals, SIS, Franchisee partners, and corporate industries. Reach out to a minimum of 200 new prospects each month.
• Implement field level lead generation plan to build a pipeline of qualified leads. Generate at least 25 qualified leads per month.

MSL Development And Management

• Develop and update an MSL of a minimum of 150 potential customers every quarter for conversion, engagement, and building brand visibility
• Regular meeting with identified potential customers to nurture relationships and explore business opportunities. Conduct at least 10 meetings with potential customers every day.

Customer Profiling And Needs Assessment

• Createa profiling of potential customers to understand their needs, desires. Identify customer pain points and business challenges through needs assessment.
• Segment the customer based on criteria of A, B, C, and D Customer to prioritize outreach efforts.

Solution Offering

• Create and present the elevator pitch, tailored solutions, products and proposals that address customer needs and align with service offerings.
• Collaborate with the Product and Centre of Excellence team to develop and manage scientific content and promotional materials for effective communication with customers. Communicate scientific literature detailing product features, benefits, and advantages to the target audience.
• Handle objections and close deals in collaboration with Zonal Managers to ensure customer conversion.

Account Management

• Schedule regular follow up visits with existing customers to review their needs, satisfaction levels, and any issues they may have.
• Plan and execute business activities such as RTMs,CMEs, Product-led scientific seminars, and other community engagement based on business needs and objectives. Engage a minimum of 30% of MSL through such activities every quarter.

Sales Process Management

• Manage the end-to-end sales process from lead generation to contract closure and post-sales follow-up.
• Log all sales activities daily in the LIMS Sales module to track progress, update records, and analyze sales performance metrics.
• Prepare reports and presentations on sales performance, sales funnel status, and market insights every month.

Success Metrics

• Generate at least 25 qualified leads per month
• Conduct a minimum of 10 meetings with potential customers daily
• Achieve a 30% conversion rate on presented proposals
• Achieve minimum 75% MSL productivity

Role Requirements

• Bachelor’s degree in Life Sciences, Pharmacy, Biotechnology, Business Administration, or a related field; an MBA in Marketing or Healthcare Management will be an added advantage.
• Relevant Experience 1-4 years of experience in Business Development, Sales, or Marketing within the healthcare or related industry, with diagnostic industry experience preferred.
• Proven ability in prospecting, lead generation, and pipeline development, with a track record of achieving sales targets and converting leads into long-term business relationships.
• Experience in engaging with clinicians, hospitals, corporate clients, and franchise partners, demonstrating strong networking and customer relationship management skills.
• Excellent verbal and written communication, presentation, and negotiation skills, with the ability to effectively communicate scientific and diagnostic service offerings.
• Sound understanding of healthcare market trends and competition, along with proficiency in sales reporting and CRM/LIMS systems to track performance and derive actionable insights.