Business Development Manager

Apis India

New Delhi

On-site

INR 1,200,000 - 1,800,000

Full time

14 days+

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Job summary

Apis India Ltd. is seeking a Business Development Manager to drive growth across SAMT, OTC, and GTM channels in India. The role focuses on expanding distribution, developing new markets, and delivering aggressive revenue targets.

You will collaborate with Sales, Marketing, Supply Chain, and Finance to execute Go-To-Market strategies and ensure successful product launches across diverse channels.

Qualifications

Experience in FMCG Sales/Business Development
Strong exposure to SAMT, OTC and GTM channels
Ability to develop new markets and distribution channels
Proven track record in achieving revenue and distribution targets
Excellent negotiation and stakeholder-management skills

Responsibilities

Drive business growth and market expansion across SAMT, OTC, and GTM channels.
Develop strategies to achieve revenue, volume and distribution targets.
Identify markets, customers, distributors, and channel partners for expansion.
Negotiate terms and build mutually beneficial channel partnerships.
Monitor market trends and ensure product visibility and availability.

Skills

SAMT Channel Development

OTC Channel Development

GTM Strategy

Business Development

Market Expansion

Distributor & Channel Partner Mgmt

Sales & Distribution Mgmt

Negotiation & Commercial Acumen

Market Mapping & Territory Expansion

Data Analysis & MIS Reporting

Strong Communication & Presentation

Stakeholder Management

Problem Solving & Decision Making

Job description

Company name Apis India Ltd.
Apis India is now one of the largest growing FMCG Brand in India. Since 1924, Apis India Limited is the third generation of Entrepreneurs with extensive hands on knowledge of the trade. We hold an ISO 22000, a certification for the documented procedures that applies to Food Safety framed by International body. We have also got ORGANIC, TUV, USFDA, KOSHER, EIC, APEDA, FMCG certification. We have won numerous industry and Government of India awards for Honey Exports. We are ISO 22000 certified by Intertek, which is a documented procedure that applies to food Safety Management System framed by International body.

Job Description

Business Development Manager (BDM)

Designation: Business Development Manager (BDM)
Function: Sales & Business Development
Industry: FMCG
Key Focus Areas: SAMT | OTC | GTM
Reporting To: National Sales Head
Location: As per business requirement

Job Purpose

To drive business growth and market expansion across SAMT (Semi-Modern Trade), OTC (Over-the-Counter) and GTM (Go-To-Market) channels by developing new business opportunities, strengthening channel partnerships, expanding distribution and ensuring effective execution of business strategies.

Key Responsibilities

Business Development & Growth

Identify and develop new business opportunities across SAMT, OTC and GTM channels.
Develop strategies to achieve revenue, volume and distribution targets.
Identify potential markets, customers, distributors and channel partners for business expansion.
Drive market expansion through new customer acquisition and channel development.
Monitor business performance and implement corrective actions wherever required.

SAMT Channel Management

Develop and expand the Semi-Modern Trade (SAMT) channel across assigned markets.
Identify relevant retail chains, regional players and emerging trade formats.
Negotiate commercial terms and develop mutually beneficial business relationships.
Ensure product visibility, assortment, availability and secondary sales growth.
Track competitor activities, pricing, promotions and market trends.

OTC Channel Development

Develop the OTC channel through expansion of relevant outlets and channel partners.
Identify opportunities for increasing product penetration and distribution.
Build relationships with OTC retailers, distributors and key stakeholders.
Drive product availability, visibility and sales through effective channel strategies.
Monitor market potential and recommend opportunities for further expansion.

GTM (Go-To-Market) Strategy & Execution

Develop and execute effective Go-To-Market (GTM) strategies for new and existing products.
Identify target markets, customer segments and appropriate distribution models.
Coordinate with Sales, Marketing, Supply Chain and Finance teams for seamless execution.
Drive successful product launches and market expansion initiatives.
Evaluate GTM effectiveness and recommend improvements based on market feedback.

Distribution & Market Expansion

Identify distribution gaps and develop plans to improve market coverage.
Expand distributor and retailer network in potential markets.
Improve numeric distribution, weighted distribution and product penetration.
Ensure effective primary and secondary sales planning.
Conduct regular market visits to understand customer requirements and execution gaps.

Channel Partner Management

Build and maintain strong relationships with distributors, retailers and strategic partners.
Negotiate commercial agreements and ensure adherence to agreed business terms.
Monitor channel partner performance and develop improvement plans.
Ensure timely resolution of commercial and operational issues.

Market Intelligence & Competition Tracking

Track competitor products, pricing, schemes, promotions and distribution strategies.
Analyse market trends and identify emerging business opportunities.
Provide regular market intelligence and actionable recommendations to management.
Benchmark company performance against key competitors.

Business Reporting & MIS