Business Development & Brand Partnerships

ePaylater; Mumbai; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

ePaylater is seeking an experienced Business Development Manager to drive channel marketing and forge strong brand partnerships across India. You will collaborate with internal teams, onboard key brands and distributors, and lead initiatives to grow market reach.

Ideal candidates have 5+ years in FMCG/ Retail/ Fintech, with strategic, analytical, and relationship-management strengths to deliver impactful campaigns and partnerships.

Qualifications

• Bachelor's degree in Marketing or related field is required.
• MBA preferred for advanced opportunities.
• 5+ years of experience in FMCG/ Retail/ Telecom/ eB2B/ Fintech in India.
• Strong communication and presentation skills; analytical mindset.

Responsibilities

• Develop and execute channel marketing strategies to boost brand awareness and sales.
• Identify and onboard strategic brands, eB2B, cash and carry partners, distributors, and retailers.
• Build and maintain strong partner relationships through regular meetings and support.
• Conduct market research and analyze insights, competitors, and trends to identify opportunities.
• Collaborate with teams to create marketing plans, campaigns, and promotions for partners.
• Create channel-specific marketing materials such as collateral and presentations for partners.
• Monitor channel marketing performance, analyze ROI, sales data, and market share for optimization.
• Stay updated on industry trends and regulatory changes affecting channel marketing strategies.
• Develop innovative programs, incentives, and loyalty initiatives to boost partner engagement.

Skills

Channel marketing

Strategic thinking

Partner onboarding

Relationship management

Market research

Cross-functional collaboration

Marketing plans & campaigns

ROI analysis

Education

Bachelor's degree in Marketing or Business Administration

MBA preferred

Job description

Business Development & Brand Partnerships

5+ years

Job Summary:

We are seeking an experienced and dynamic Business Development Manager to join our fast-paced team in the FMCG/Fintech industry in India. As a Business Development Manager, you will be responsible for developing and executing marketing strategies to drive growth and maximize brand visibility through various channels. Your role will involve collaborating with internal teams, building strong relationships with channel partners, and implementing effective marketing initiatives.

Responsibilities:

• Develop and execute channel marketing strategies aligned with overall business objectives to drive brand awareness and sales growth.
• Identify and onboard strategic brands, eB2B, cash and carry partners. Also, develop strategies to onboard distributors, retailers, and other relevant stakeholders, to expand the market reach.
• Build strong relationships with existing partners, to ensure organizational goals are achieved by conducting regular meetings, and provide the necessary support.
• Conduct market research and analyze consumer insights, competitor activities, and industry trends to identify opportunities and recommend actionable strategies
• Collaborate with cross-functional teams to develop marketing plans, campaigns, and promotions to support channel partners and achieve sales targets.
• Create and deliver channel-specific marketing materials, including product collateral, sales presentations, and training materials, to support channel partners in effectively promoting our products/services.
• Monitor and evaluate channel marketing performance, including ROI analysis, sales data, and market share, and provide insights and recommendations for optimization.
• Stay up-to-date with industry trends, market dynamics, and regulatory changes that may impact channel marketing strategies.
• Collaborate with internal stakeholders to develop innovative marketing programs, incentives, and loyalty initiatives to drive channel partner engagement and performance.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
• High level of enthusiasm, self-motivation, and a results-driven mindset.
• Proven experience of 5 years preferably in the FMCG, Retail, Telecom, eB2B, or Fintech industry in India.
• Excellent strategic thinking and analytical skills, with the ability to translate insights into actionable marketing plans.
• Exceptional communication and presentation skills to effectively engage and influence internal teams and external stakeholders.
• Strong project management skills, with the ability to manage multiple initiatives and deliver results within deadlines.

Join our team and take on this exciting opportunity to shape and optimize our channel marketing efforts in the FMCG/Fintech sector in India.