Business Development Manager

Carecoveindia; Kolkata District; On-site; INR 600,000 - 850,000; Full time

Job summary

CareCove Lifey Living Private Limited, a Kolkata-based elder wellness company, seeks a business development leader to drive growth in Kolkata by forging partnerships, generating qualified leads, and converting prospects into long-term clients.

You will work with families, seniors, hospitals, clinics, and NGOs, manage CRM with disciplined lead tracking, and report weekly results. Growth opportunities include City Lead or Regional Head as the company scales.

Qualifications

• 4–6 years in business development, sales, or partnerships.
• Experience in healthcare, home care, insurance, real estate services, wellness/hospitality, or community services is a plus.
• Proven Kolkata/Eastern India market experience preferred.

Responsibilities

• Own end-to-end sales cycle: lead qualification, consultation, proposal, and closure.
• Drive monthly and quarterly revenue targets aligned with growth plans.
• Plan and execute lead generation campaigns, events, and engagements.
• Convert inbound leads (website, WhatsApp, phone) into paying customers.
• Identify upsell and cross-sell opportunities across CareCove packages.
• Build and manage partnerships with hospitals/clinics, diagnostics, physiotherapy, pharmacies, senior clubs, housing societies, NGOs/community groups, senior-friendly housing developers, and NRI associations.
• Conduct needs assessments with families and seniors; explain services with empathy and clarity.
• Maintain disciplined CRM/lead tracking and provide weekly/monthly reporting.
• Track competitor offerings and provide strategy inputs on service gaps, pricing sensitivity, and customer expectations.

Skills

English communication

Bengali communication

Hindi communication

Tools

CRM

WhatsApp workflows

Job description

Detailed job description (Kolkata, Full-time).

CareCove Lifey Living Private Limited is a Kolkata-based elder wellness and care company focused on enabling older adults to live healthier, more dignified, and fulfilling lives. We combine personalized care, holistic wellness programs, companionship, medical coordination, and lifestyle support—delivered with deep cultural sensitivity and trust.

Role summary

You will drive CareCove’s growth in Kolkata by building partnerships, generating qualified leads, converting prospects into long-term clients, and strengthening CareCove’s brand credibility in the city.

Key objectives

• Build and scale CareCove’s revenue pipeline in Kolkata
• Establish strong referral and partnership channels
• Convert inquiries into long-term care relationships (not one-time services)
• Strengthen brand credibility among families, seniors, and institutions
• Lay the foundation for scalable growth across Eastern India

Key responsibilities

• Own the end-to-end sales cycle: lead qualification, consultation, proposal, and closure
• Drive monthly and quarterly revenue targets aligned with growth plans
• Plan and execute lead generation campaigns, events, and engagements
• Convert inbound leads (website, WhatsApp, phone) into paying customers
• Identify upsell and cross-sell opportunities across CareCove packages
• Build and manage partnerships with hospitals/clinics, diagnostics, physiotherapy, pharmacies, senior clubs, housing societies, NGOs/community groups, senior-friendly housing developers, and NRI associations
• Conduct needs assessments with families and seniors; explain services with empathy and clarity
• Maintain disciplined CRM/lead tracking and provide weekly/monthly reporting
• Track competitor offerings and provide strategy inputs on service gaps, pricing sensitivity, and customer expectations

Experience: 4–6 years in business development, sales, or partnerships. Experience in healthcare, home care, insurance, real estate services, wellness/hospitality, or community services is a plus. Proven Kolkata/Eastern India market experience preferred.

• Excellent communication skills in English, Bengali, and Hindi
• Trust-based relationship building and consultative selling
• Comfort working with seniors and family decision-makers
• Ability to explain complex services simply and empathetically
• Self-starter with strong ownership and accountability
• Good-to-have: NRI client exposure, CRM + WhatsApp workflows, community-led growth experience

KPIs

• Monthly/quarterly revenue achievement
• Qualified leads converted
• Average deal size and client lifetime value
• Number and quality of active partnerships
• Client retention and renewals; referrals and customer satisfaction

Compensation & growth

Competitive fixed salary (Kolkata aligned) + performance incentives. Growth opportunities into City Lead/Regional Head or Head of Business Development as the company scales.

Background verification required for all CareCove roles.