Business Development Manager

Astral Adhesives; Chandigarh, Surat; On-site; INR 600,000 - 900,000; Full time

Job summary

Astral Adhesives is seeking a field marketing professional in Chandigarh, India to drive business development in waterproofing and tiling. You will work with contractors, applicators, and architects to implement market development modules and generate sales growth.

The role focuses on engaging end users, loyalty programs, market intelligence, and providing on-the-job support to field teams to achieve key performance indicators in market development.

Responsibilities

• Field Marketing Modules
• Ensure implementation of all market development modules as receive from HO team.
• Provide insights on the effectiveness of current Field Marketing Modules.
• Market Development Activities
• Responsible for ensuring effective implementation & monitoring of all market development activities in coordination with ASM & NBDM.
• Implementation of corrective actions as per signed off territories / products as per HO plan & in consultation with ASM & NBDM.
• Engage End Users: Direct responsibility of ensuring proper implementation & feedback of TRU Heroes loyalty programs.
• Architects Engagement Working closely with the Architects to build up on their relationship index
• Market Intelligence Responsible for collecting and providing timely updates on competitor activities.
• Sales Support Provide guidance, support & on the job training as per the training needs of the TSM & SO, to enable them to achieve their KIs related to market development.
• Applicator Loyalty Program Driving the Contractors/Applicators for qualification in the loyalty program.
• Engage applicators covered in the program to ensure we have a pool of expert and loyal Applicators.

Job description

Role & responsibilities

Handling and Development of Waterproofing & Tiling Contractors / Applicators / Architects for Business Development which will result in Sales growth.

• Field Marketing Modules
• Ensure implementation of all market development modules as receive from HO team.
• Provide insights on the effectiveness of current Field Marketing Modules.
• Market Development Activities
• Responsible for ensuring effective implementation & monitoring of all market development activities in coordination with ASM & NBDM.
• Implementation of corrective actions as per signed off territories / products as per HO plan & in consultation with ASM & NBDM.
• Engage End Users:
• Direct responsibility of ensuring proper implementation & feedback of TRU Heroes loyalty programs.
• Architects Engagement
• Working closely with the Architects to build up on their relationship index
• Market Intelligence
• Responsible for collecting and providing timely updates on competitor activities.
• Sales Support
• Provide guidance, support & on the job training as per the training needs of the TSM & SO, to enable them to achieve their KIs related to market development.
• Applicator Loyalty Program
• Driving the Contractors/Applicators for qualification in the loyalty program.
• Engage applicators covered in the program to ensure we have a pool of expert and loyal Applicators.

Preferred candidate profile

• Building Materials (Waterproofing, preferred)

Paints