Sales Engineer (Pan-India)

Asian Paints Limited; Mumbai; On-site; INR 300,000 - 450,000; Full time

Job summary

Asian Paints Limited seeks a frontline sales professional to grow waterproofing, flooring and admixture products in project sales across India. You will drive lead generation through site visits and stakeholder engagement, conduct site inspections with sampling, and push product mix into BOQs to convert projects.

You will provide technical pre/post-sales support at project sites, organize on-site sampling, and build strong relationships with applicators, contractors and consultants through

Responsibilities

• Identify, index and review market potential for waterproofing, flooring and admixture products in Project Sales (Geography and Key Accounts).
• Generate leads through direct project site visits and stakeholders like Project Sales Executives, Applicators and Dealers.
• Conduct site inspections, prepare proposals including sampling to convert sites.
• Focus on product mix and ensure product addition in BOQ of the site.
• Provide technical assistance pre and post sales at project sites related to Waterproofing/Flooring/Admixture.
• Undertake on-site sampling to build customer confidence.
• Identify and engage with medium to large product applicators, consultants for market expansion.
• Build long-term relationships through regular training and on-site assistance.
• Brief about products and systems with Specifiers and Consultants to generate business.
• Identify and train Project Sales Applicators on practical application at regular intervals.
• Coordinate with Marketing to send collateral and training material to Applicators.
• Assist Marketing in product trials and building inferences on APL product strength vs market.
• Identify non-APL stakeholders and convert to APL accounts through product demonstrations.
• Integrate with R&T for new product development based on market feedback.

Job description

The position is that of frontline sales personnel who would primarily be responsible for growth and penetration of waterproofing/flooring/admixture products in project sales segments in defined geography through lead conversions and product trainings to various stake holders like applicators, contractors and thereby achieving overall business objectives

Key Responsibilities

Business objectives

• Identify, index and review market potential for waterproofing/flooring/admixture products in Project Sales (Geography and Key Accounts)


• Generate leads through direct project site visits and various stakeholders like Project Sales Executives, Applicators and Dealers


• Conduct site inspection based on leads and make proposals including sampling to convert sites


• Focus on product mix and ensure product addition in Basic Order Quantity (BOQ) of the site

Technical Assistance

• Provide technical assistance pre and post sales at the project sites related to waterproofing/flooring/admixture


• Undertake on-site sampling for waterproofing/flooring/admixture products to build customer confidence

Market Development

• Identify and engage with set of medium to large product applicators, consultants etc. for the purpose of market expansion and upgradation


• Build long term relationship with the identified set of stakeholders through regular product training and on-site assistance


• Brief about products and systems with Specifiers and Consultants to generate business

Training

• Identify and train Project Sales Applicators on practical application of waterproofing/flooring/admixture products at regular intervals


• Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators


• Assist Marketing function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market


• Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiatives


• Integrate with Research and Technology function for new product development based on feedback of product trends in the market

Additional Requirements

• Role involves visiting project sites which requires extensive travelling


• Applicant should be mobile pan India as the said role is transferrable in nature.