Key Responsibilities
1. Business Development
- Identify and develop new business opportunities across Bengaluru and other target markets.
- Build a strong pipeline of corporate, education, healthcare, hospitality, and SMB customers.
- Generate leads through:
- Cold calling
- Email campaigns
- LinkedIn
- References and networking
- Customer visits
- Partner/OEM leads
- Industry events and exhibitions
- Conduct regular customer meetings and presentations.
- Develop relationships with IT Managers, CIOs, CTOs, Purchase Managers, Admin Managers, and decision-makers.
2. Solution Selling
Understand customer requirements and position appropriate Netfysys solutions, including:
- Network Infrastructure & Structured Cabling
- Enterprise Wi-Fi Solutions
- Firewall & Network Security
- Endpoint Security / EDR / XDR
- Server & Storage Solutions
- CCTV & Surveillance
- Microsoft 365 & Licensing
- IT Auditing & Compliance
- VAPT & Cybersecurity Services
- Data Center Infrastructure
- Network Design & Implementation
- AMC / Managed IT Services
- IT Consulting
The BDM should work closely with the technical team to convert customer requirements into appropriate technical solutions and proposals.
3. Sales Cycle Management
- Manage the complete sales cycle from lead generation to order closure.
- Qualify leads based on customer requirement, budget, timeline, decision-making process, and opportunity value.
- Prepare and submit commercial proposals and quotations with the presales/technical team.
- Follow up consistently on submitted proposals.
- Negotiate commercially while protecting company margins.
- Coordinate with internal teams for project execution and customer handover.
- Maintain accurate sales forecasts and pipeline information.
4. Account Management
- Develop long-term relationships with existing customers.
- Identify opportunities for upselling and cross-selling.
- Generate repeat business through AMC, renewals, upgrades, cybersecurity, networking, and infrastructure projects.
- Regularly review customer requirements and upcoming IT projects.
5. Project & Consulting Sales
The candidate should focus on identifying larger infrastructure opportunities such as:
- Campus Networking
- Enterprise Network Upgrade
- Data Center Projects
- Firewall & Security Projects
- Wi-Fi Design & Deployment
- CCTV Projects
- Office IT Infrastructure
- Network Security Audits
- IT Consulting Projects
- Managed Services
The objective is to develop high-value, solution-oriented opportunities rather than competing only on individual product pricing.
Key Performance Indicators (KPIs)
The BDM will be measured on:
- New qualified leads generated
- Number of customer meetings
- Sales pipeline value
- Qualified opportunities created
- Proposal/quotation value
- New customer acquisition
- Order closure value
- Gross margin contribution
- Monthly/quarterly revenue achievement
- Repeat business from existing customers
- AMC and renewal opportunities
- Conversion rate from qualified opportunity to order
Candidate Profile
Required Skills
- 37 years of experience in IT/Technology sales or business development.
- Experience in B2B technology sales.
- Good understanding of networking and IT infrastructure.
- Strong communication and presentation skills.
- Ability to interact with technical and business decision-makers.
- Strong negotiation and follow-up skills.
- Ability to independently generate and manage a sales pipeline.
- Willingness to travel for customer meetings.
- Strong target-oriented approach.
Preferred Experience
Candidates with experience selling any of the following will be preferred:
- Cisco / Aruba / D-Link / Grandstream / Fortinet / Sophos
- Firewall & Cybersecurity
- Enterprise Networking
- Wi-Fi Solutions
- Servers & Storage
- CCTV & Surveillance
- Microsoft 365
- IT Infrastructure Projects
- AMC / Managed Services
- VAPT / Security Services
- Data Center Solutions