Business Development Lead-Finance Category, APAC

Admitad GmbH; India; On-site; INR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

International company

Education courses

Onboarding program

Team events

Job summary

Admitad GmbH in Gurugram, India, seeks an accomplished BizDev leader to own the finance vertical across India and SEA. You will structure partnerships with banks, NBFCs, fintechs, and insurers, negotiating CPA/CPL models and driving revenue growth.

You will manage performance strategies, ensure RBI/SEBI/IRDAI compliance, and build a robust finance publisher ecosystem with SEA expansion. Travel to SEA markets will be required.

Qualifications

• 8+ years total experience, including 4+ years in fintech/banking partnerships, business development, or affiliate/performance marketing within BFSI.
• Deep, practical understanding of how banks and NBFCs operate — card issuance, lending, KYC/AML workflows, and how performance‑marketing budgets are approved internally.
• Proven experience running or scaling CPA/CPL affiliate campaigns for financial products, including fraud control and lead‑quality management.
• Existing relationship network with banks, NBFCs and fintechs in India; SEA banking relationships a strong plus.
• Strong commercial negotiation skills and comfort owning a revenue number.
• Working knowledge of financial regulatory frameworks (RBI/SEBI/IRDAI, or OJK/BSP equivalents) and how they shape affiliate compliance.
• Excellent stakeholder management — able to work directly with the cross‑functional publisher/product teams.
• Willingness to travel regularly across Indonesia, Philippines and Vietnam.

Responsibilities

• Own advertiser acquisition and relationship management for the Finance category across India (primary) and SEA (Indonesia, Philippines, Vietnam) — banks, NBFCs, fintechs, insurers, brokers, digital wallets.
• Structure and negotiate commercial partnerships (CPA/CPL models, exclusivity, hold periods) directly with banking and fintech partners, leveraging deep knowledge of how banks budget and approve performance marketing spend.
• Create and execute performance strategies for finance advertisers — attribution windows, fraud controls, lead-validation workflows suited to loan/card approval cycles.
• Navigate and build compliance‑first positioning around RBI (CIMS, Digital Lending Directions), SEBI, IRDAI and equivalent regulators in Indonesia (OJK), Philippines (BSP) and Vietnam.
• Build out the finance publisher ecosystem (comparison sites, cashback platforms, finance KOLs/YouTube creators) in coordination with the publisher team — including standing up SEA’s finance publisher pool from zero.
• Own the finance-vertical P&L across markets: revenue targets, forecasting, advertiser/publisher activation metrics.
• Represent Admitad at banking/BFSI industry forums and build direct credibility with decision‑makers at target advertisers.

Skills

Fintech partnerships

Performance marketing

Alliance management

Job description

Responsibilities

• Own advertiser acquisition and relationship management for the Finance category across India (primary) and SEA (Indonesia, Philippines, Vietnam) — banks, NBFCs, fintechs, insurers, brokers, digital wallets.


• Structure and negotiate commercial partnerships (CPA/CPL models, exclusivity, hold periods) directly with banking and fintech partners, leveraging deep knowledge of how banks budget and approve performance marketing spend.


• Create and execute performance strategies for finance advertisers — attribution windows, fraud controls, lead-validation workflows suited to loan/card approval cycles.


• Navigate and build compliance‑first positioning around RBI (CIMS, Digital Lending Directions), SEBI, IRDAI and equivalent regulators in Indonesia (OJK), Philippines (BSP) and Vietnam.


• Build out the finance publisher ecosystem (comparison sites, cashback platforms, finance KOLs/YouTube creators) in coordination with the publisher team — including standing up SEA’s finance publisher pool from zero.


• Own the finance-vertical P&L across markets: revenue targets, forecasting, advertiser/publisher activation metrics.


• Represent Admitad at banking/BFSI industry forums and build direct credibility with decision‑makers at target advertisers (like- HDFC Bank, SBI Cards, Bajaj Finserv, GCash, Maya, VPBank, GoPay, etc.).

What we expect:

• 8+ years total experience, including 4+ years in fintech/banking partnerships, business development, or affiliate/performance marketing within BFSI.


• Deep, practical understanding of how banks and NBFCs operate — card issuance, lending, KYC/AML workflows, and how performance‑marketing budgets are approved internally.


• Proven experience running or scaling CPA/CPL affiliate campaigns for financial products, including fraud control and lead‑quality management.


• Existing relationship network with banks, NBFCs and fintechs in India; SEA banking relationships a strong plus.


• Strong commercial negotiation skills and comfort owning a revenue number.


• Working knowledge of financial regulatory frameworks (RBI/SEBI/IRDAI, or OJK/BSP equivalents) and how they shape affiliate compliance.


• Excellent stakeholder management — able to work directly with the cross‑functional publisher/product teams.


• Willingness to travel regularly across Indonesia, Philippines and Vietnam.

Preferred office: Gurugram

We offer:

• Working in an international company.


• Additional days off as well as employee assistance programs.


• Corporate education -courses and training.


• Effective onboarding program for a better start.


• Corporate events and team building.