Performance Marketing Senior Manager

Weekday AI; Bengaluru; On-site; INR 3,000,000 - 3,500,000; Full time

Job summary

Weekday is seeking a high-ownership Performance Marketing Senior Manager in Bengaluru to lead paid acquisition and lifecycle marketing for Personal Loans, Insurance, and Investments. You will manage multi-channel campaigns, optimise CAC/ROAS, and drive cross-sell and retention initiatives for a 13M+ customer base.

The role requires 8–12 years in performance marketing with strong data-driven and analytical skills, collaboration with Product, Growth, Data Science, Analytics, and Creative teams.

Qualifications

• 8–12 years of performance marketing experience in BFSI/fintech domains.
• Proven ability to scale paid media budgets across Google Ads, Meta and programmatic channels.
• Hands-on app-based marketing with strong analytics and attribution skills.

Responsibilities

• Own end-to-end performance marketing strategy across product lines.
• Plan, execute and optimise campaigns across paid media and affiliates.
• Design cross-sell, retention and win-back programs to grow LTV.
• Collaborate with Product, Growth, Data Science and Creative teams.

Skills

Performance Marketing

Google Ads

Meta Ads

Lifecycle Marketing

A/B Testing

SQL

Excel

Tools

AppsFlyer

Branch

Firebase

GA4

Job description

This role is for one of Weekday’s clients
Salary range: Rs 3000000 - Rs 3500000 (ie INR 30 - 35 LPA)

Min Experience: 8+ years
Location: Bengaluru
JobType: full-time

We are looking for an experienced Performance Marketing Senior Manager to lead and scale paid acquisition and lifecycle marketing across multiple financial product lines, including Personal Loans, Insurance, and Investments.

This is a high-ownership, full-funnel growth role responsible for driving new customer acquisition, developing cross-sell strategies, and building repeat engagement and retention programs across an existing user base of over 13 million customers.

The ideal candidate will combine strong performance marketing expertise with a data-driven approach to customer acquisition, engagement, and monetisation. You will work closely with Product, Growth, Data Science, Analytics, and Creative teams to build an efficient, scalable marketing engine that delivers measurable business outcomes.

Key Responsibilities

1. Performance Marketing Strategy and Execution

• Own and drive the end-to‑end performance marketing strategy across Personal Loans, Insurance, and Investment products.
• Plan, execute, monitor, and optimise paid campaigns across Google Ads, Meta, programmatic/DSP platforms, affiliate networks, app install channels, and emerging media platforms.
• Develop channel‑specific and product‑specific media plans across three key funnels: new user acquisition, cross‑sell, and repeat/retention.
• Continuously optimise campaign performance to improve acquisition efficiency, conversion rates, and customer quality.

2. Full‑Funnel Growth Management

• Own key performance metrics, including CAC, ROAS, conversion rates, LTV, and other growth KPIs across product lines.
• Design and execute cross‑sell campaigns to convert existing Personal Loan customers into Insurance and Investment users.
• Develop repeat‑customer, retention, and win‑back programs to encourage repeat borrowing and continued product engagement.
• Balance acquisition costs, customer volume, and quality across always‑on and campaign‑based media strategies.
• Identify opportunities to improve customer journeys and maximise lifetime value.

3. Budget, Vendor and Partner Management

• Manage, allocate, and forecast large monthly media budgets across multiple products and marketing channels.
• Build and maintain relationships with advertising platforms, agencies, affiliate networks, and media partners.
• Negotiate commercial terms, evaluate new partnership opportunities, and identify opportunities for channel expansion.
• Ensure disciplined spending and optimise budget allocation using real‑time campaign performance data.

4. Data, Analytics and Experimentation

• Collaborate with Data Science and Analytics teams to develop attribution models, cohort analysis, and forecasting frameworks.
• Leverage Mobile Measurement Partners (MMPs) such as AppsFlyer and Branch, along with GA4 and internal dashboards, to track and analyse campaign performance.
• Design and execute structured A/B tests across creatives, landing pages, audience segments, and bidding strategies.
• Analyse campaign data to identify growth opportunities, improve funnel efficiency, and drive continuous optimisation.
• Present actionable insights and performance reports to support strategic decision‑making.

5. Team and Stakeholder Management

• Lead, mentor, and develop a team of performance marketing professionals.
• Collaborate with Product, Growth, Data Science, Creative, and Business teams to align marketing strategies with business objectives.
• Establish clear performance goals, review team outcomes, and drive accountability.
• Present regular performance reviews, campaign insights, and strategic recommendations to senior leadership.

Required Qualifications and Experience

• 8–12 years of experience in Performance Marketing, with significant exposure to BFSI, fintech, lending, insurance, or investment products.
• Proven track record of managing and scaling large paid media budgets across Google Ads, Meta, and programmatic advertising platforms.
• Hands‑on experience with app‑based performance marketing for high‑scale consumer applications.
• Strong understanding of Mobile Measurement Partners (MMPs), including AppsFlyer, Branch, and Firebase.
• Demonstrated experience managing both new‑user acquisition and lifecycle marketing initiatives, including cross‑sell, repeat usage, and retention campaigns.
• Strong analytical and data‑driven mindset, with proficiency in Excel, SQL, and performance reporting dashboards.
• Experience managing, mentoring, and developing performance marketing teams.
• Strong understanding of customer acquisition economics, campaign attribution, and marketing funnel optimisation.

Good‑to‑Have Skills

• Experience with CRM platforms and lifecycle marketing tools.
• Familiarity with marketing automation platforms and customer engagement solutions.
• Experience building automated cross‑sell, retention, and win‑back campaigns.
• Exposure to advanced attribution, cohort analysis, and customer lifetime value optimisation.

Key Skills

Must‑Have: Performance Marketing, Google Ads, Meta Ads

Good‑to‑Have: CRM, Marketing Automation