Ads Sales Manager

Bachatt; Gurugram District; Hybrid; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Equity upside

Hybrid work in Delhi NCR

Competitive compensation

Job summary

Bachatt is hiring an Ads Manager to own the full advertising lifecycle, from sourcing brand deals to configuring campaigns in Google Ad Manager and collaborating with engineering to improve ad performance.

This techno-managerial role sits at the intersection of ad tech, brand partnerships, and product thinking, with hybrid work in Delhi NCR. You will directly impact revenue and ad quality while working with a lean founding team.

Qualifications

• 2–4 years hands-on GAM experience with trafficking, line items, and native templates.
• Experience with AdMob configuration and programmatic backfill.
• Proven track record sourcing and closing brand deals in fintech/digital media.
• Strong understanding of in-app advertising: CPM/CPC, waterfall, and programmatic vs direct.

Responsibilities

• Own end-to-end ad campaign setup, trafficking, and optimization in GAM.
• Manage AdMob configuration and floor price controls for quality.
• Define native ad templates and ensure brand-safe render in Bachatt app.
• Source, pitch, and close direct advertising deals with brands and agencies.
• Build agency partnerships and manage rate cards and calendars.

Skills

GAM ad operations

AdMob knowledge

Publisher-side ad sales

Analytics and data-driven decisions

Product requirement writing

Tools

Google Ad Manager (GAM)

Google AdMob

GMA SDK integration (Flutter/React Native)

Firebase / Google Analytics

Job description

Bachatt has transformed how India saves. Bachatt is a young Indian fintech startup founded by 3 friends from IIT/IIM with 10+ years of relevant experience (https://bachatt.app). Bachatt provides a savings and investment platform to specifically target over 30 crore self-employed individuals in India, who find regular mutual funds and investment platforms daunting, and often have irregular income streams. Further, the vision is to empower them to access the full suite of financial products like loans, insurance, and credit cards, in a simplified and curated experience, like an offline insurance or mutual fund agent provides them. The company was founded in November 2024 and raised over $15 million in two rounds of funding, by leading marquee investors of the likes of Lightspeed Venture Partners, Info Edge Ventures, and Accel Ventures. Founders: Anugrah Jain (CEO), Ankur Jhavery, and Mayank Agarwal.

About the Role

We are looking for an Ads Manager who sits at the intersection of ad technology, brand partnerships, and product thinking. This is not a pure sales role or a pure tech role — it is a techno-managerial position where you will own the full advertising lifecycle at Bachatt: from sourcing and closing brand deals, to configuring and operating campaigns inside Google Ad Manager, to working with engineering to build product features that improve ad performance and user experience. You will be the primary owner of Bachatt's publisher-side ad operations, acting as the bridge between our brand partners, our ad infrastructure, and our product and engineering teams.

Responsibilities

• Ad Operations & Campaign Management
• Own end-to-end campaign setup, trafficking, and optimisation in Google Ad Manager (GAM) — including line items, creatives, targeting, priority rules, frequency caps, and pacing.
• Manage AdMob configuration for programmatic backfill demand with floor price controls to maintain ad quality standards.
• Define and enforce native ad templates in GAM so all ads — direct or programmatic — render on-brand inside the Bachatt app.
• Monitor campaign delivery daily; identify under-delivery, creative issues, or pacing problems and resolve proactively.
• Maintain app-ads.txt, ads.txt, and all supply chain transparency requirements.
• Direct Brand Partnerships & Advertiser Relations
• Source, pitch, and close direct advertising deals with brands relevant to Bachatt's user base — fintech, BFSI, consumer goods, lifestyle, and e-commerce.
• Negotiate CPMs, flat-rate packages, sponsorship deals, and barter arrangements with brand marketing teams and their agencies.
• Build and maintain a rate card and inventory calendar for Bachatt's premium ad placements.
• Serve as the primary relationship manager for all active advertisers — from onboarding through campaign delivery and renewal.
• Collect campaign creatives, review them for brand safety and technical compliance, and coordinate approvals.
• Agency Partnerships
• Identify and empanel media buying agencies and digital marketing agencies as channel partners to scale advertiser outreach.
• Negotiate agency commission structures and manage agency-facing rate cards.
• Own the agency pipeline — track deals in progress, forecasts, and revenue attributed to agency channel.

Qualifications

2-4 years of hands‑on experience operating Google Ad Manager (GAM) — trafficking line items, managing orders, configuring native ad templates, setting up open bidding or mediation. Working knowledge of Google AdMob — mediation setup, ad unit configuration, floor prices. Direct experience in publisher‑side ad sales — you have personally sourced and closed brand deals, not just managed campaigns handed to you. Strong understanding of in‑app advertising fundamentals: ad formats (banner, interstitial, rewarded, native), CPM/CPC/CPL pricing, waterfall vs. header bidding, programmatic vs. direct. Comfort with analytics tools — Google Analytics, Firebase, or equivalent — to make data‑driven decisions. Ability to write clear product requirements and work directly with developers without heavy hand‑holding.

Required Skills

• Experience with mobile app analytics platforms (AppsFlyer, Adjust, or Firebase).
• Familiarity with the GMA SDK integration process (Flutter, React Native, or native Android/iOS).
• Prior experience at a fintech, consumer app, or digital media publisher in an ad monetisation or growth role.
• Knowledge of OpenRTB, SSPs, DSPs, and the broader programmatic ecosystem — even if you won't be operating them day‑to‑day.
• Experience building or maintaining a rate card and agency empanelment process.

Preferred Skills

Why Join Bachatt: Own the entire ad monetisation vertical from day one — no bureaucracy, no middle layers. Work directly with the founding team; your decisions have immediate revenue impact. Opportunity to build a premium, brand‑safe native ad business in one of India's fastest‑growing fintech categories. Competitive compensation with meaningful equity upside. Flexible, async‑friendly work culture with a hybrid setup in Delhi NCR.

Pay range and compensation package

Competitive compensation with meaningful equity upside.

Equal Opportunity Statement

Bachatt is committed to diversity and inclusivity in the workplace.