Business Development Manager– Mobile Media Buying

Admitad; Gurugram District; On-site; INR 600,000 - 1,100,000; Full time

Benefits offered by this job

Voluntary health insurance

Fitness reimbursement

Education courses and trainings

Onboarding program

Team events

Job summary

Admitad Mobile seeks a hands-on Business Manager to own day-to-day mobile arbitrage media buying across markets. You will identify profitable spreads, launch fast traffic tests, and optimize campaigns for ROI.

Collaborate with traffic platforms and the in-house analyst to turn performance data into timely decisions. You will manage weekly testing calendars, scale winners, and coordinate routing, landing pages, and feed setups to maximize revenue per visitor while ensuring compliance and

Qualifications

• 4–6 years hands-on media buying or performance marketing experience; mobile arbitrage, affiliate, or Ad network background strongly preferred.
• Proven record of managing significant daily ad spend at positive ROI.
• Strong command of EPC, CPC, CPI / CPA, CVR, ROI, and margin calculations.
• Hands-on experience with OEM platforms and in-app/OEM DSPs.
• Working knowledge of tracking tools (trackers, postbacks, MMPs).
• Comfortable making fast, data-backed decisions under uncertainty.
• Strong Excel / Google Sheets and dashboard fluency.

Responsibilities

• Research and spread identification across markets.
• Identify high-paying offers and monetisation channels such as search feeds and mobile offers.
• Calculate EPC, payout, and margin per geo to set CPC/CPI caps.
• Track opportunities across India, SEA, LATAM and emerging geos.
• Campaign launch and traffic buying on multiple platforms.
• Configure targeting (geo, demographics, device, OS, placements).
• Run structured creative tests to lower CPC and lift CVR.
• Maintain a weekly testing calendar and deliver test velocity.
• Coordinate landing pages, bridge pages, and feed setups to maximise revenue per visitor.
• Work with partners on tracking, postbacks, and attribution accuracy.
• Monitor traffic quality, fraud signals, and platform policy compliance.
• Review performance daily and cut losers fast; scale winners by increasing budgets.
• Build relationships with platform reps, networks, and publishers for better rates and support.
• Share weekly/monthly performance reports and document winning plays.

Skills

Media buying

Performance marketing

ROI analysis

Tracking tools

Excel

Google Sheets

Data-driven decisions

Job description

Admitad Mobile is looking for a hands‑on Business Manager to own day‑to‑day mobile arbitrage media buying across markets. This is an ROI‑driven role focused on direct, immediate returns. The individual will identify profitable spreads, launch and test traffic at pace, and make fast calls on optimising, scaling, and pausing campaigns. He/She will work directly with traffic platforms and alongside the in-house analyst to turn performance data into timely decisions.

What You’ll Do

• Research and Spread Identification
• Identify high-paying offers and monetisation channels such as search feeds, native ad widgets, lead-generation and mobile offers.
• Calculate EPC, payout, and margin per geo to set maximum buy‑side CPC / CPI caps.
• Track Global market opportunities primarily India, SEA, LATAM and emerging Geo’s.
• Campaign Launch and Traffic Buying
• Plan, launch, and manage campaigns on multiple platforms (partnered).
• Configure targeting (geo, demographics, device, OS, placements) to find underpriced traffic.
• Run structured creative and angle tests with high-volume variations to lower CPC and lift CVR.
• Maintain a weekly testing calendar and deliver agreed test velocity.
• Routing and Monetisation
• Coordinate landing pages, bridge pages, and feed setups to maximise revenue per visitor.
• Work with partners on tracking, post backs, and attribution accuracy.
• Monitor traffic quality, fraud signals, and compliance with platform policies.
• Optimisation and Scaling
• Review performance daily (spend, revenue, ROI, EPC, CPC, CVR).
• Cut losers fast using predefined stop‑loss rules.
• Scale winners by raising budgets before audience fatigue or rising costs erode margin.
• Own campaign‑level P&L and deliver against ROI and margin targets.
• Platform and Partner Management
• Build relationships with platform reps, networks, and publishers to secure better rates, early access, and support.
• Escalate policy, account, and tracking issues quickly.
• Reporting and Collaboration
• Share weekly and monthly performance reports, learnings, and scale plans.
• Document winning plays (geos, angles, creatives, sources) to build a repeatable playbook.

What We Expect

• 4–6 years of hands‑on media buying or performance marketing experience; mobile arbitrage, affiliate, or Ad network background strongly preferred.
• Proven record of managing significant daily ad spend at positive ROI.
• Strong command of EPC, CPC, CPI / CPA, CVR, ROI, and margin calculations.
• Hands‑on experience with OEM platforms and in‑app/OEM DSPs.
• Working knowledge of tracking tools (trackers, postbacks, MMPs).
• Comfortable making fast, data‑backed decisions under uncertainty.
• Strong Excel / Google Sheets and dashboard fluency.

Good to Have

• Experience in APAC/Global markets.
• Exposure to search feed, lead‑gen, or app install arbitrage.
• Understanding of ad fraud detection and traffic quality controls.
• Experience working with an in‑house analyst on testing frameworks.

We Offer

• Work in the international company;
• Corporate education‑courses and trainings, meetups and conferences;
• Voluntary health insurance after probation period;
• We promote healthy lifestyle and encourage employees by special fitness reimbursement policy;
• Effective onboarding program for a better start;
• Corporate events and team buildings.