Business Development Lead

Adbuffs Media Private Limited; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Adbuffs Media Pvt. Ltd. in Gurugram invites an experienced Business Development Lead to drive new business with D2C, e-commerce and consumer brands.

You will own the end-to-end sales cycle, build strategies, present performance marketing solutions, and close high-value deals in a fast-paced, target-driven environment. The ideal candidate has 2-4 years in B2B sales, strong lead generation, excellent communication and negotiation skills, and a willingness to visit Kolkata for onboarding and

Qualifications

• 2-4 years of relevant experience in Business Development, B2B Sales, Account Acquisition, or Client Acquisition.
• Prior experience in a digital marketing, performance marketing, advertising, media, SaaS, e-commerce, or D2C environment is preferred.
• Strong understanding of the D2C/e-commerce ecosystem and digital/performance marketing.
• Proven track record of meeting or exceeding sales/revenue targets.

Responsibilities

• Lead the end-to-end business development process, from prospecting to deal closure.
• Identify and build relationships with potential clients across D2C, e-commerce, consumer brands, and related industries.
• Generate and qualify leads through outbound prospecting, LinkedIn, networking, referrals, industry events, and other channels.
• Understand client business objectives and present relevant performance marketing solutions.
• Conduct client meetings, presentations, product/service pitches, and commercial negotiations.
• Build and maintain a healthy sales pipeline and consistently achieve monthly/quarterly revenue targets.
• Work closely with internal teams such as Media Buying, Creative, Marketplace, and Client Servicing to develop effective proposals and solutions.
• Develop customized pitches, proposals, and presentations based on client requirements.
• Maintain strong relationships with prospects and existing clients to identify upselling and cross-selling opportunities.
• Track sales metrics, conversion rates, revenue pipeline, and other business development KPIs.
• Stay updated on industry trends, competitor offerings, and developments in performance marketing and e-commerce.
• Take ownership of business development initiatives and contribute to the overall growth strategy of Adbuffs Media.
• Mentor and guide junior members of the business development/sales team as required.

Skills

B2B sales

Lead generation

Client acquisition

Performance marketing

Negotiation

Communication

LinkedIn

Tools

LinkedIn

Job description

Company: Adbuffs Media Pvt. Ltd.

Location: Gurugram, Haryana

Experience: 2-4 years

Employment Type: Full-time

Work Mode: On-site

About Adbuffs Media:

Adbuffs Media is a performance-driven media buying and digital marketing agency focused on helping brands achieve measurable marketing ROI. We work with e-commerce and D2C brands across multiple markets, combining performance marketing, creative strategy, and data-driven execution to accelerate business growth.

About the Role

We are looking for an experienced and result-oriented Business Development Lead to drive new business acquisition and build strong relationships with D2C, e-commerce, and consumer brands.

The ideal candidate should have strong experience in B2B sales, business development, lead generation, client acquisition, and performance marketing solutions. The person will be responsible for identifying potential clients, developing sales strategies, managing the sales pipeline, and converting high-value prospects into long-term clients.

Key Responsibilities

• Lead the end-to-end business development process, from prospecting to deal closure.
• Identify and build relationships with potential clients across D2C, e-commerce, consumer brands, and related industries.
• Generate and qualify leads through outbound prospecting, LinkedIn, networking, referrals, industry events, and other channels.
• Understand client business objectives and present relevant performance marketing solutions.
• Conduct client meetings, presentations, product/service pitches, and commercial negotiations.
• Build and maintain a healthy sales pipeline and consistently achieve monthly/quarterly revenue targets.
• Work closely with internal teams such as Media Buying, Creative, Marketplace, and Client Servicing to develop effective proposals and solutions.
• Develop customized pitches, proposals, and presentations based on client requirements.
• Maintain strong relationships with prospects and existing clients to identify upselling and cross-selling opportunities.
• Track sales metrics, conversion rates, revenue pipeline, and other business development KPIs.
• Stay updated on industry trends, competitor offerings, and developments in performance marketing and e-commerce.
• Take ownership of business development initiatives and contribute to the overall growth strategy of Adbuffs Media.
• Mentor and guide junior members of the business development/sales team as required.

Requirements

• 2-4 years of relevant experience in Business Development, B2B Sales, Account Acquisition, or Client Acquisition.
• Prior experience in a digital marketing, performance marketing, advertising, media, SaaS, e-commerce, or D2C environment is preferred.
• Strong understanding of the D2C/e-commerce ecosystem and digital/performance marketing.
• Proven track record of meeting or exceeding sales/revenue targets.
• Excellent communication, presentation, negotiation, and interpersonal skills.
• Strong prospecting and lead-generation capabilities.
• Ability to independently manage the sales cycle from lead generation to closure.
• Strong commercial acumen and relationship-building skills.
• Strong analytical and problem-solving skills.
• Ability to work in a fast-paced, target-driven environment.
• Willingness to work from the Gurugram office. While our headquarter is in Kolkata, the selected candidate will be expected to visit the Kolkata office for up to three months for the onboarding and training purpose and it will also be followed by mandatory quarterly visits to the Kolkata office as well.

Preferred

• Existing network among D2C brands, e-commerce companies, marketing heads, founders, or decision-makers.
• Experience selling performance marketing/media buying services.
• Experience handling high-value B2B accounts and complex sales cycles.
• Experience in leading or mentoring a sales/business development teamRole & responsibilities.

Data Protection:

By submitting this application, you provide your free and informed consent to Adbuffs Media to collect and process your personal data solely for recruitment evaluation purposes. You have the right to withdraw your consent, request access to, or request deletion of your data at any time by contacting [e-mail]. Data will be retained for Six (6) months and will not be shared with third parties except as required by law.