Demand Generation Manager

Open Market; New Delhi; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Infobip is a global leader in cloud communications, with 75+ offices worldwide, shaping how the world connects and communicates. We are seeking a data-driven Demand Generation Manager to lead multi-channel campaigns and ABM strategies to generate pipeline for our sales teams.

You will bridge marketing execution and sales velocity, partnering with Revenue Operations, Account Executives, and SDR leads to accelerate funnel conversion and maximize lifetime value.

Qualifications

• 8-10 years of hands-on demand generation or growth marketing in a B2B SaaS environment.
• Proven track record managing significant monthly paid acquisition budgets with measurable pipeline.
• Strong experience with Salesforce/HubSpot, Marketo, LinkedIn Campaign Manager, Google Ads/GA4, and ABM tools.
• Ability to align with sales workflows and enterprise deal cycles.

Responsibilities

• Design, build, and optimize multi-channel inbound and outbound campaigns across LinkedIn Ads, Google Search, content syndication, webinars, and emails.
• Partner with sales to execute ABM strategies targeting the TAL to boost enterprise deals.
• Establish tight hand-offs and SLAs with the sales team for rapid lead follow-up and high conversion rates.
• Track and present funnel metrics (MQLs, SQLs, CAC, ROAS, pipeline generated, revenue).
• Manage MarTech stack for audience segmentation, nurture tracks, and lead scoring.
• Continuously test creatives, landing pages, copy, and targeting to scale pipeline while reducing CAC.

Skills

Demand generation

Growth marketing

B2B SaaS

Data-driven

Sales alignment

Tools

Salesforce/HubSpot

Marketo

LinkedIn Campaign Manager

Google Ads/GA4

ABM tools (Demandbase/6sense)

Job description

Working at Infobip means being part of something truly global. With 75+ offices across six continents, we re not just building technology - we re shaping how more than 80% of the world connects and communicates.

As employees, we take pride in contributing to the world s largest and only full-stack cloud communication platform. But it s not just what we do, it s how we do it: with curiosity, passion, and a whole lot of collaboration.

We operate with an AI-first mindset, embedding intelligent tools into our daily workflows to work smarter and more efficiently. Every role here benefits from and contributes to this approach.

If youre looking for meaningful work and challenges that grow you in a culture where people show up with purpose, this is your opportunity.

Let s build what s next, together.

Demand Generation Manager

We are looking for a data-driven, strategic, and hands-on Demand Generation Manager to lead our customer acquisition, pipeline generation, and account-based marketing (ABM) strategies. In this role, you will own multi-channel campaigns designed to create, capture, and convert qualified pipeline for our sales teams.

You will bridge the gap between marketing execution and sales velocity, partnering directly with Revenue Operations, Account Executives, and SDR leads to accelerate funnel conversion and maximize lifetime target account value.

Key Responsibilities

• Campaign Strategy Execution: Design, build, and optimize multi-channel inbound and outbound marketing campaigns across LinkedIn Ads, Google Search, content syndication, webinars, and automated email sequences.
• ABM: Partner closely with sales leads to execute tailored ABM strategies targeting our Target Account List (TAL) to increase enterprise deal velocity and win rates.
• Sales SDR Alignment: Build tight hand-off processes and SLAs with the sales team to ensure rapid lead follow-up, high conversion rates, and continuous feedback loops on lead quality.
• Funnel Analytics Attribution: Track, analyze, and present performance metrics across every stage of the funnel (MQLs, SQLs, CAC, ROAS, sales pipeline generated, and closed-won revenue).
• MarTech Automation: Manage and optimize our core marketing stack (CRM, Marketing Automation, ABM tools) for precise audience segmentation, automated nurture tracks, and lead scoring.
• Experimentation Optimization: Continuously test ad creative, landing pages, copy, and audience targeting to lower customer acquisition costs (CAC) while scaling pipeline volume.

What Were Looking For

• Experience: 8-10 years of hands-on demand generation or growth marketing experience in a B2B SaaS environment.
• Channel Mastery: Proven track record managing significant monthly paid acquisition budgets (+/month) with verifiable pipeline contribution.
• Tech Stack Proficiency: Strong operational experience with Salesforce/HubSpot, Marketo, LinkedIn Campaign Manager, Google Ads/GA4, and ABM/sourcing tools (e.g., Demandbase, 6sense, Apollo).
• Sales-Minded Alignment: Strong empathy for sales workflows with a clear understanding of enterprise sales cycles, deal stages, and ACV dynamics.
• Data-Driven: Ability to extract actionable insights from raw performance data and communicate key metrics clearly to executive leadership.