Business Development Executive West Bengal

2coms; Howrah, Bankura; On-site; INR 167,400 - 189,720; Full time

Benefits offered by this job

In-hand salary 16,000

Daily TA/DA: 200

Performance-based incentives

Job summary

2coms is seeking a Business Development Executive for a field sales apprenticeship across West Bengal. The role focuses on expanding our retail footprint by building strong distributor and retailer relationships with regular field visits to retail stores.

The position is full-time for 12 months, with a fixed salary and incentives. Local travel and a bike are required for daily market visits in a fast-paced FMCG environment.

Qualifications

• Graduate in any discipline; class 2021–2025.
• Freshers are encouraged to apply.
• Local resident within 10 km of the store.
• Own 2-wheeler with valid license required.
• Experience in beauty/cosmetics or FMCG is a plus.

Responsibilities

• Identify and develop leads through market visits and referrals.
• Engage with distributors, retailers and vendors to drive sales.
• Conduct in-store product sampling and promotions.
• Execute product launches and close deals on time.
• Support partners with local business development and execution.
• Monitor monthly sales performance and market insights.

Skills

Sales focus

Local resident

Two-wheeler license

Fresh graduates

Mobility

Education

Graduate in any discipline

Job description

Title

Business Development Executive Field sales apprentice role

Location

Paskura, Ranihati, Nalikul, South 24 Parganas, Santipur, Tangra, Topsia, Rampurhat (Retail Store Based)

Job Type

Full-Time apprentice role for 12 months

Industry

Beauty & Cosmetics / Retail / FMCG

Summary

We are seeking a motivated Business Development Executive to drive growth for a leading online cosmetic and beauty products retailer across West Bengal. This role is centred on expanding our retail footprint by building strong relationships with distributors, retailers, and vendors within the assigned territory. The ideal candidate will be proactive in lead generation, product promotion, and sales execution, ensuring consistent visibility and performance of our offerings in key retail locations. The position is retail store-based with regular field visits, offering a dynamic opportunity to contribute directly to business expansion in a fast-paced FMCG environment.

Responsibilities

• Identify and develop new leads through systematic market visits, provided data, and personal referrals
• Engage with distributors, retailers, and vendors to present product portfolios and drive sales
• Conduct in-store product sampling and promotional activities to enhance customer engagement
• Execute targeted product launch initiatives and ensure timely deal closures
• Support retail partners with business development strategies and on-ground execution
• Monitor, analyse, and report monthly sales performance, campaign outcomes, and key market insights

Qualifications

• Graduate in any discipline (class 2021–2025)
• Freshers are encouraged to apply
• Up to 11 months of sales or field experience acceptable
• Must be a local resident of the assigned location (within 10 km of the retail store)
• Personal two‑wheeler (bike preferred) with valid driving license mandatory
• Prior knowledge or experience in the beauty/cosmetics or FMCG sector preferred
• Male candidates are preferred for this role
• Work schedule: 6 days a week, weekly off: Sunday, retail store-based with regular local market visits

Benefits

Fixed salary: 11,500 from Nykaa + 4,500 from Govt (16,000 inhand)

Daily TA/DA: 200

Attractive performance‑based incentives