Business Development Executive (US Shift)

Binary Semantics Ltd.; Gurugram District; On-site; INR 21,441,000 - 42,882,000; Full time

Benefits offered by this job

Attractive sales incentives

Performance bonuses

Ongoing sales and product training

Opportunity to work with international

Flexible work environment

Job summary

Binary Semantics Ltd., through its ITIS Captive Unit, seeks a Business Development Executive to identify opportunities and drive revenue by offering digital marketing and web development services to SMBs in North America. US night shift requires strong communication and consultative selling skills.

The role emphasizes building client relationships, coordinating with marketing and technical teams, and maintaining an active CRM pipeline.

Qualifications

• 2–5 years of experience in agency, IT, SaaS, or digital marketing sales.
• Experience selling services to North American clients.
• Bachelor's degree in Business, Marketing, or related field.

Responsibilities

• Identify and research potential clients in Canada and the United States.
• Generate qualified leads using LinkedIn Sales Navigator, Apollo, ZoomInfo, Google Maps and directories.
• Build and maintain a healthy sales pipeline in the CRM.
• Conduct discovery calls to understand client challenges and objectives.
• Present customized digital marketing and website solutions.
• Prepare proposals, quotations, and service agreements.
• Negotiate commercial terms and close deals.
• Maintain long-term relationships with business owners and decision-makers.
• Coordinate with internal teams for smooth project handover.
• Achieve sales targets and report weekly forecasts.

Skills

Presentation

Negotiation

Consultative selling

CRM experience

Digital marketing concepts

Self-motivated

Target-oriented

Relationship-building

Education

Bachelor's degree in Business, Marketing, or related field

Tools

Apollo.io

Google Workspace

Microsoft Office

Slack / MS Teams

Zoom / Google Meet

Job description

Position - Business Development Executive (US Night Shift)

Division - ITIS (Captive Unit of Binary Semantics Ltd.)

Experience: 2–5 Years

Candidates must be from these Preferred Industry:

Digital Marketing | Website Development | SaaS | IT Services

Role Overview:

We are looking for an energetic and target-driven Business Development Executive to identify new business opportunities, build strong client relationships, and generate revenue by selling our digital marketing and web development services. The ideal candidate should have experience selling agency services or IT solutions to small and medium-sized businesses and possess excellent communication, negotiation, and consultative selling skills.

Key Responsibilities:

• Identify and research potential clients in Canada and the United States.
• Generate qualified leads using LinkedIn Sales Navigator, Apollo, ZoomInfo, Google Maps, directories, referrals, and outbound prospecting.
• Build and maintain a healthy sales pipeline in the CRM.

Business Development

• Conduct discovery calls to understand client challenges and business objectives.
• Present customized digital marketing and website solutions.
• Prepare proposals, quotations, and service agreements.
• Negotiate commercial terms and close deals.

Client Relationship Management

• Build long-term relationships with business owners and decision-makers.
• Coordinate with internal marketing and technical teams for smooth project handover.
• Ensure high customer satisfaction and identify upselling opportunities.
• Cold calling and email outreach.
• LinkedIn networking and social selling.
• Follow-up on inbound website enquiries.
• Attend networking events and virtual meetings where applicable.

Reporting

• Maintain accurate CRM records.
• Submit weekly sales forecasts and pipeline reports.
• Track conversion rates and revenue targets.

Services You Will Sell

• Website Design & Development
• WordPress Development
• Shopify & eCommerce Solutions
• Search Engine Optimization (SEO)
• Google Ads (PPC) & Meta Ads
• Social Media Marketing
• Branding & Graphic Design
• Email Marketing & Automation
• Website Maintenance & Support
• Conversion Rate Optimization

Required Skills

• Strong presentation and negotiation skills
• B2B consultative selling experience
• Experience with CRM systems
• Ability to understand digital marketing concepts
• Self-motivated and target-oriented
• Strong relationship-building skills

Preferred Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• 2–5 years of experience in agency, IT, SaaS, or digital marketing sales.
• Experience selling services to North American clients.
• Familiarity with Google Ads, SEO, Website Development, or Branding services.

Tools You’ll Use

• Apollo.io
• Google Workspace
• Microsoft Office
• Slack / Microsoft Teams
• Zoom / Google Meet

Key Performance Indicators (KPIs)

• 120–150 qualified outbound prospects per week
• 20–25 discovery meetings per month
• 10–15 qualified proposals submitted per month
• Monthly sales target: USD $20,000–$40,000 in new business
• CRM update compliance: 100% * Response time to inbound leads: Within 1 business hour

What We Offer:

• Attractive sales incentives and commissions
• Performance bonuses
• Ongoing sales and product training
• Opportunity to work with international clients
• Flexible work environment

Ideal Candidate:

You are proactive, confident, and passionate about helping businesses grow. You enjoy building relationships, solving business challenges, and exceeding sales targets. If you thrive in a fast-paced environment and want to grow with an ambitious digital agency, we'd love to hear from you.