Business Development Executive-RICE Bansal

RICE Bansal; Baranagar; On-site; INR 250,000 - 400,000; Full time

Job summary

RICE Bansal in Baranagar, West Bengal, seeks a proactive candidate for lead generation, counselling, and admissions support. You will visit schools, telecall, and run seminars to convert enquiries into admissions, while maintaining a healthy lead pipeline.

You will also build school partnerships, coordinate promotional activities, and strive to hit monthly targets to contribute to the centre's revenue, with CRM updates and regular reporting. Travel to schools may be required.

Qualifications

• Experience in sales/business development, education counselling, admissions, or the coaching/education sector.
• Strong communication, interpersonal, negotiation, and convincing skills.
• Ability to interact confidently with students, parents, schools, and institutional stakeholders.
• Target-oriented with strong follow-up and relationship-building skills.
• Willingness to travel for school visits and business development activities.

Responsibilities

• Lead generation and conversion through school visits, telecalling, references, events, and campaigns.
• Counsel students and parents on NEET/JEE related course details and benefits.
• Develop school and institutional tie-ups for the SIP programme and partnerships.
• Achieve monthly and quarterly admission targets and drive centre revenue.
• Monitor markets, competitors, pricing, and promotional strategies; provide feedback.
• Maintain CRM/MIS records and submit routine performance reports.

Skills

Sales / BD experience

Education counselling

Admissions

Coaching / education sector

Strong communication

Job description

Role & responsibilities

1. Lead Generation & Conversion

• Generate leads through school visits, telecalling, references, events, seminars, campaigns, and other relevant channels.
• Follow up with prospective students and parents and convert enquiries into admissions.
• Maintain a healthy lead pipeline and ensure timely follow-ups.

2. Student & Parent Counselling

• Understand students' academic goals and career aspirations related to NEET/JEE.
• Communicate course details, academic benefits, fee structure, scholarships, and other offerings effectively.
• Address parent/student queries and guide them towards suitable programmes.

3. School & Institutional Tie-ups for SIP (Student Integrated Programme)

• Develop relationships with schools, educational institutions, and relevant organisations.
• Coordinate school seminars, career counselling sessions, workshops, and promotional activities.
• Identify opportunities for institutional partnerships to generate quality leads.

4. Admission & Revenue Achievement

• Achieve monthly and quarterly admission targets assigned by management.
• Work towards achieving the centre's revenue targets through effective lead conversion.
• Track the complete admission cycle, from enquiry generation to enrolment.

5. Market Development

• Identify new markets, schools, student segments, and business opportunities.
• Monitor competitor activities, course offerings, pricing, and promotional strategies.
• Provide regular market feedback to the management team.

6. CRM & Reporting

• Maintain accurate records of leads, follow-ups, counselling, and admissions in the CRM/MIS.
• Submit daily/weekly/monthly performance reports.
• Ensure that no prospective lead is left unattended or without timely follow-up.

Preferred candidate profile

• Prior experience in sales/business development, education counselling, admissions, or the coaching/education sector will be preferred.
• Strong communication, interpersonal, negotiation, and convincing skills.
• Ability to interact confidently with students, parents, schools, and institutional stakeholders.
• Target-oriented approach with strong follow-up and relationship-building skills.
• Willingness to travel for school visits and business development activities, whenever required.