Business Development Executive

RICE Bansal; Baranagar; On-site; INR 300,000 - 520,000; Full time

Job summary

RICE Bansal in India is seeking a dynamic professional to drive lead generation, counselling, and admissions across school networks. You will build institutional partnerships, guide students and parents on NEET/JEE pathways, and manage the complete admission lifecycle to achieve revenue goals.

The role requires strong communication, relationship-building, and a willingness to travel for school visits and business development activities.

Qualifications

• Experience in sales/business development, education counselling, admissions, or the coaching/education sector.
• Strong communication, interpersonal, negotiation, and convincing skills.
• Ability to interact confidently with students, parents, schools, and institutional stakeholders.
• Target-oriented approach with strong follow-up and relationship-building skills.
• Willingness to travel for school visits and business development activities.

Responsibilities

• Generate leads through school visits, telecalling, references, events, seminars, campaigns, and other relevant channels.
• Follow up with prospective students and parents and convert enquiries into admissions.
• Maintain a healthy lead pipeline and ensure timely follow-ups.
• Understand students' academic goals and career aspirations related to NEET/JEE.
• Communicate course details, academic benefits, fee structure, scholarships, and other offerings effectively.
• Address parent/student queries and guide them towards suitable programmes.
• Develop relationships with schools, educational institutions, and relevant organisations.
• Coordinate school seminars, career counselling sessions, workshops, and promotional activities.
• Identify opportunities for institutional partnerships to generate quality leads.
• Achieve monthly and quarterly admission targets assigned by management.
• Work towards achieving the centre's revenue targets through effective lead conversion.
• Track the complete admission cycle, from enquiry generation to enrolment.
• Identify new markets, schools, student segments, and business opportunities.
• Monitor competitor activities, course offerings, pricing, and promotional strategies.
• Provide regular market feedback to the management team.
• Maintain accurate records of leads, follow-ups, counselling, and admissions in the CRM/MIS.
• Submit daily/weekly/monthly performance reports.
• Ensure that no prospective lead is left unattended or without timely follow-up.

Skills

Strong communication

Interpersonal skills

Negotiation skills

Relationship-building

Travel willingness

Convincing skills

Tools

CRM/MIS

Job description

Role & responsibilities

1. Lead Generation & Conversion

• Generate leads through school visits, telecalling, references, events, seminars, campaigns, and other relevant channels.
• Follow up with prospective students and parents and convert enquiries into admissions.
• Maintain a healthy lead pipeline and ensure timely follow-ups.

2. Student & Parent Counselling

• Understand students' academic goals and career aspirations related to NEET/JEE.
• Communicate course details, academic benefits, fee structure, scholarships, and other offerings effectively.
• Address parent/student queries and guide them towards suitable programmes.

3. School & Institutional Tie-ups for SIP (Student Integrated Programme)

• Develop relationships with schools, educational institutions, and relevant organisations.
• Coordinate school seminars, career counselling sessions, workshops, and promotional activities.
• Identify opportunities for institutional partnerships to generate quality leads.

4. Admission & Revenue Achievement

• Achieve monthly and quarterly admission targets assigned by management.
• Work towards achieving the centre's revenue targets through effective lead conversion.
• Track the complete admission cycle, from enquiry generation to enrolment.

5. Market Development

• Identify new markets, schools, student segments, and business opportunities.
• Monitor competitor activities, course offerings, pricing, and promotional strategies.
• Provide regular market feedback to the management team.

6. CRM & Reporting

• Maintain accurate records of leads, follow-ups, counselling, and admissions in the CRM/MIS.
• Submit daily/weekly/monthly performance reports.
• Ensure that no prospective lead is left unattended or without timely follow-up.

Preferred candidate profile

• Prior experience in sales/business development, education counselling, admissions, or the coaching/education sector will be preferred.
• Strong communication, interpersonal, negotiation, and convincing skills.
• Ability to interact confidently with students, parents, schools, and institutional stakeholders.
• Target-oriented approach with strong follow-up and relationship-building skills.
• Willingness to travel for school visits and business development activities, whenever required.