Business Development Executive (Outbound Sales / Appointment Setter)

Ontheradar; New Delhi; On-site; INR 1,451,000 - 2,009,000; Full time

Job summary

On The Radar is seeking a Business Development Executive to help drive outbound sales for our short-form content service. You will find potential clients, assess opportunities in their content, and write personalised outreach that invites a response. You’ll work with Tanishq, who reviews messages and handles replies.

This role emphasizes content judgement, research accuracy and strong writing over high-volume messaging. probationary period applies with clear targets.

Qualifications

• Strong written English and a keen eye for short-form content.
• Experience in outbound sales, business development, or copywriting.
• Ability to research carefully and separate facts from assumptions.
• Clear, natural writing and reliable follow-through.

Responsibilities

• Research and qualify founders, consultants, agency owners and business educators who may be a fit for our short-form content service.
• Identify opportunities in their long-form and short-form content, using evidence.
• Write concise, personalised outreach and useful follow-ups for review.
• Keep sources, drafts, outreach history and next steps organised.
• Work through feedback and become increasingly independent in preparing high-quality outreach.

Skills

Outbound sales

Business development

Copywriting

Content

Job description

On The Radar helps founders and personal brands turn their expertise into strong short-form content. Our work has included Iman Gadzhi, Liam Ottley, Bruno Casanovas, Shan Hanif, Sabri Suby and more.

Role Description

We are looking for a Business Development Executive to help us handle outbound sales.

You will find potential clients, spot useful opportunities in their content and write personalised outreach that gives them a clear reason to respond. You will work directly with Tanishq, who initially reviews messages and handles prospect replies and sales conversations.

This is not a bulk-messaging role or a generic calling job. Your content judgement, research accuracy and writing matter more than sending the highest volume of messages.

What You’ll Do

• Research and qualify founders, consultants, agency owners and business educators who may be a fit for our short-form content service.
• Identify specific opportunities in their long-form and short-form content, using evidence rather than generic criticism.
• Write concise, personalised outreach and useful follow-ups for review.
• Keep sources, drafts, outreach history and next steps organised.
• Work through feedback and become increasingly independent in preparing high-quality outreach.

You will not edit videos or plan, script or record Looms. Our team handles sample edits, audits and walkthroughs.

What We’re Looking For

• Strong written English and a strong eye for short-form content: you can tell the difference between good and weak content, spot a real opportunity and explain why it matters.
• You regularly follow business, agency, consulting, education, career or make-money-online creators. You can explain who their content serves, what they sell and where better short-form content could help.
• Careful research and the ability to separate facts from assumptions.
• Clear, natural writing rather than generic sales templates.
• Reliable follow-through, organisation and judgement.
• Relevant experience in outbound sales, business development, appointment setting, research, copywriting, content or agencies. Strong self-initiated work is welcome.

Compensation and Working Arrangement

Full-time expected OTE: ₹1.3–₹1.8L/month after successful probation.

Full-time base pay: ₹50,000–₹60,000/month after successful probation. You will start at ₹30,000/month during the initial three-month probation period.

Full-time incentive: ₹40,000 for each qualifying new client you source, including during probation, paid after their first agreed retainer is collected. This is not recurring commission and is not paid for a signature, booked meeting or renewal alone.

Part-time base pay: ₹20,000/month for an agreed scope and availability.

Part-time incentive: ₹40,000 for each qualifying new client you source, paid after their first agreed retainer is collected. This is not recurring commission and is not paid for a signature, booked meeting or renewal alone.