Business Development Executive/Manager

Panasonic Life Solutions India; Ahmedabad District; On-site; INR 600,000 - 900,000; Full time

Job summary

Panasonic Life Solutions India in Gujarat seeks a results-driven Channel Sales professional to identify and onboard key competitor channel partners, develop a conversion funnel, and drive retailer engagement across assigned territories.

The role emphasizes distributor management, market development, and achieving outlet-level targets, with monthly business plans and ongoing performance reviews to boost market share.

Qualifications

• Graduate/Diploma in any discipline.
• 3–8 years of experience in Electrical, Switchgear FMCG, Building Materials, Consumer Durables, or Channel Sales.

Responsibilities

• Identify and build a database of key competitor Channel Partners (CPs) across assigned territories.
• Develop and maintain a conversion funnel for potential Channel Partners.
• Assess interest levels and conversion opportunities through systematic follow-up visits.
• Track and update opportunities in MJP and other reporting platforms.
• Analyze inactive retailer data and prepare action plans for activation.
• Increase active retailer count through structured engagement programs.
• Prioritize retailers based on business potential and Samridhi scanned points.
• Drive retailer engagement and improve category contribution.
• Achieve outlet-level targets assigned by management.
• Prepare monthly business plans and growth strategies for assigned territories.
• Monitor achievement against Business Plan (BP) and Forecast (FC).
• Identify gaps and implement corrective actions to improve performance.
• Drive achievement of sales and market share objectives.

Skills

Channel sales

Distributor management

Retailer engagement

Market development

Education

Graduate/Diploma

Job description

Role & responsibilities

• Identify and build a database of key competitor Channel Partners (CPs) across assigned territories.
• Develop and maintain a conversion funnel for potential Channel Partners.
• Assess interest levels and conversion opportunities through systematic follow-up visits.
• Track and update opportunities in MJP and other reporting platforms
• Analyze inactive retailer data and prepare action plans for activation.
• Increase active retailer count through structured engagement programs.
• Prioritize retailers based on business potential and Samridhi scanned points.
• Drive retailer engagement and improve category contribution.
• Achieve outlet-level targets assigned by management.
• Prepare monthly business plans and growth strategies for assigned territories.
• Monitor achievement against Business Plan (BP) and Forecast (FC).
• Identify gaps and implement corrective actions to improve performance.
• Drive achievement of sales and market share objectives.

Preferred candidate profile

• Graduate/Diploma in any discipline.
• 3-8 years of experience in Electrical,Switchgear FMCG, Building Materials, Consumer Durables, or Channel Sales.
• Experience in distributor management, retailer engagement, and market development.