Business Development Executive-Digital Marketing

Deftsoft; Mohali; On-site; INR 400,000 - 800,000; Full time

Job summary

Deftsoft is seeking a proactive Business Development Executive (BDE) to focus on converting leads for our SEO and PPC services. You will drive end-to-end sales cycles from initial contact to closing while aligning client objectives with delivering teams.

The role requires strong communication, negotiation, and CRM proficiency to nurture leads generated by marketing and junior sales teams into long-term clients. A target-driven mindset is essential for success.

Qualifications

• 2–4 years of proven experience in lead conversion and sales in digital marketing.
• Strong understanding of SEO and PPC concepts, KPIs.
• Excellent client communication, proposal development, and negotiation.
• Experience with CRM tools for pipeline management.
• Self-driven and target-oriented in a fast-paced environment.

Responsibilities

• Take ownership of lead conversion from initial contact to closing deals.
• Engage with prospective clients via email, calls, and virtual meetings.
• Prepare tailored proposals, quotations, and service offerings.
• Collaborate with delivery and technical teams to align expectations.
• Manage the sales pipeline and maintain CRM records.
• Follow up with warm leads to move prospects through funnel.
• Negotiate contracts and terms while ensuring client satisfaction and profitability.
• Provide feedback to marketing and junior sales to improve lead quality.

Skills

Lead conversion

Communication

Negotiation

CRM

Proposal development

Pipeline management

Education

Any Graduate

Tools

HubSpot CRM

Zoho CRM

Salesforce

Job description

We are seeking a highly skilled and motivated Business Development Executive (BDE) specializing in Business Development (BD) to focus exclusively on lead conversion for our SEO and PPC services. The ideal candidate will possess strong communication and negotiation skills, with proven experience in nurturing and converting leads generated by the marketing and junior sales teams into long-term clients.

Responsibilities:

• Take ownership of lead conversion from initial contact to closing deals for SEO and PPC services.
• Engage with prospective clients through email, calls, and virtual meetings to understand their marketing needs.
• Prepare and present tailored proposals, quotations, and service offerings aligned with client objectives.
• Collaborate closely with delivery and technical teams to ensure alignment of client expectations and project feasibility.
• Manage the sales pipeline effectively, maintaining accurate records of interactions and lead status in CRM systems.
• Follow up persistently with warm leads and nurture relationships to move prospects through the sales funnel.
• Negotiate contracts and terms while ensuring client satisfaction and company profitability.
• Provide insights and feedback to marketing and junior sales teams to improve lead quality and conversion rates.

Requirements:

• 2–4 years of proven experience in lead conversion and sales within the digital marketing domain, particularly SEO and PPC services.
• Strong understanding of SEO and PPC concepts, campaign structures, and KPIs (CTR, CPC, CPA).
• Proficiency in client communication, proposal development, and negotiation.
• Experience with CRM tools (e.g., HubSpot, Zoho CRM, Salesforce) for pipeline management.
• Excellent interpersonal skills and ability to manage multiple client interactions professionally.
• Self-driven, target-oriented, and capable of working independently in a fast-paced environment.

Educational Qualification

• Any Graduate (BBA, BCA, B.Tech, B. Com, etc.).
• Certification or training in digital/email marketing is a plus.