Business Development Executive

Orange Global; Sector 10; On-site; INR 300,000 - 500,000; Full time

Job summary

Orange Global is seeking an energetic Business Development Executive (Lead Generation) in Noida to kickstart a career in B2B sales for a digital agency. You will identify target clients, initiate outreach, and qualify opportunities for services including SEO, SMM, PPC, web design, and content strategy.

In this entry-level role, you will work with senior managers to build a robust sales pipeline and gain hands-on experience across prospecting, audits, and discovery calls, with a clear path to

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or Communications is required.
• Strong English communication skills are essential.
• Foundational understanding of digital marketing concepts is expected.

Responsibilities

• Market Research & Prospecting: identify prospective B2B clients across target industries.
• Outbound Lead Generation: multi-channel outreach to decision-makers.
• Lead Qualification: assess interest, budget, and authority.
• Basic Audits & Pitching: perform basic digital audits to start conversations.
• Appointment Setting: schedule discovery calls and product demos.
• Pipeline & CRM Management: log and update lead status in CRM.
• Follow-Ups: maintain cadences to re-engage prospects.

Skills

English communication

Digital literacy

LinkedIn usage

CRM basics

MS Office / Google Workspace

Education

Bachelor’s degree in Marketing, Business Administration, or Communications

Tools

CRM software

Google Workspace

Microsoft Office

Job description

Job Title: Business Development Executive (Lead Generation)

Department: Sales & Business Development

Employment Type: Full-Time

Experience Level: Entry-Level / Freshers (01 Year)

Location: Noida

Job Overview

We are seeking an energetic, ambitious, and goal-oriented Business Development Executive (BDE) Lead Generation to join our growing digital marketing team. This is an entry-level role perfect for recent marketing graduates who want to kickstart a career in B2B sales and digital agency operations.

In this role, you will be responsible for identifying target clients, initiating outreach, and qualifying business opportunities for our digital marketing services (SEO, Social Media Marketing, PPC, Web Design, and Content Strategy). You will work closely with senior managers to build a robust sales pipeline.

Key Responsibilities

• Market Research & Prospecting: Research and identify prospective B2B clients across target industries (e.g., e-commerce, real estate, healthcare, local service businesses).
• Outbound Lead Generation: Conduct multi-channel cold outreach via LinkedIn, professional email campaigns, and cold calls to reach key decision-makers (Founders, CMOs, Marketing Directors).
• Lead Qualification: Evaluate prospect interest, digital presence gaps, budget, and purchasing authority to qualify inbound and outbound leads.
• Basic Audits & Pitching: Conduct basic digital audits (analyzing website performance or social presence) to create compelling, value-first conversation starters.
• Appointment Setting: Schedule and coordinate discovery calls and product demos for senior Business Development Managers (BDMs).
• Pipeline & CRM Management: Maintain, log, and update lead status and activity records in the company CRM (HubSpot/Salesforce/Zoho/Excel).
• Follow-Ups: Execute consistent email and phone follow-up cadences to re-engage warm prospects.

Requirements & Qualifications

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Freshers are encouraged to apply).
• Communication: Exceptional verbal and written English communication skills.
• Digital Literacy: Foundational understanding of digital marketing concepts (SEO, Social Media Ads, Google Ads, Content Strategy).
• Tech-Savvy: Familiarity with LinkedIn, basic CRM software, and Google Workspace / Microsoft Office suite.
• Attributes: High energy, persuasive personality, strong resilience to handle rejection, and a quick learning curve.

Preferred Qualifications

• Prior internship experience in sales, tele calling, or digital marketing agency environments.
• Basic experience using prospecting tools like LinkedIn Sales Navigator or email lookup platforms.