Business Development Executive

Zoco Mediaworks Private Limited; Thane; On-site; INR 500,000 - 700,000; Full time

Benefits offered by this job

Tech-forward OOH/DOOH product

Exposure to pan-India campaigns

Fast-track growth

Job summary

Zoco Mediaworks Private Limited, Thane, is seeking a Business Development Executive to identify and pursue new opportunities in OOH/DOOH advertising. You will build a sales pipeline, engage agencies and direct brands, and tailor solutions that fit hyper-local media needs.

The role requires 1–2 years in media sales, strong communication, and CRM proficiency. On-site position with opportunities to grow in a lean, ownership-driven team as campaigns expand pan-India.

Qualifications

• 1–2 years of experience in Business Development / Media Sales, specifically within OOH or DOOH advertising.
• Existing relationships with media agencies, planners, or brand marketing teams is a strong plus.
• Strong communication, pitching, and negotiation skills.

Responsibilities

• Identify and generate new business leads across brands, agencies, and direct clients for OOH/DOOH ad inventory.
• Pitch Bohni and Fyre Media's advertising formats to prospective clients through calls, meetings, and presentations.
• Build and manage a healthy sales pipeline; achieve monthly/quarterly revenue targets.
• Prepare and deliver client proposals, media plans, and rate cards tailored to client requirements.
• Coordinate with the internal team (operations, design, planning) to ensure smooth campaign execution post-sale.
• Maintain and grow relationships with media agencies, planners, and direct brand marketing teams.
• Track competitor activity, market trends, and pricing benchmarks in the OOH/DOOH space.
• Maintain accurate records of leads, follow-ups, and deal status in CRM/tracking sheets.
• Represent the company at industry events, client meetings, and networking opportunities.
• Collect client feedback post-campaign to strengthen retention and repeat business.

Skills

Business Development

Media Sales

Lead generation

Negotiation

Communication

CRM

MS Office

Google Sheets

Education

Bachelor's degree in Business or Marketing

Tools

CRM

Job description

Company Description

Zoco Mediaworks Private Limited is building the future of hyper-local media in India by helping brands become part of the streets, neighborhoods, and everyday journeys that shape real-world consumer attention. Through a growing network of moving and location-powered media assets, the company enables campaigns that are visible, contextual, and rooted in local behavior. Its brands, Bohni and Fyre Media, focus on transit and street-level media that make offline marketing hyperlocal, accountable, and hard to ignore. Zoco Mediaworks believes brand recall will increasingly be driven by physical touchpoints in high-footfall areas and last-mile routes, providing clients with consistent, relevant presence in the places where life happens. The company is creating a media ecosystem for brands that want to be seen where their audiences actually move, pause, commute, and shop.

Role Description

This is a full-time, on-site role for a Business Development Executive based in Thane. The role involves identifying and pursuing new business opportunities, generating qualified leads, and building a strong sales pipeline for Zoco Mediaworks and its brands. The Business Development Executive will conduct market research, engage prospective clients through calls, meetings, and presentations, and tailor solutions that align with their hyper-local media needs. Day-to-day responsibilities include managing client relationships, coordinating with internal teams on proposals and campaign execution, maintaining accurate sales and CRM records, and meeting revenue and growth targets. The role also requires active participation in industry events and local networking to strengthen brand presence and uncover new partnership opportunities.

Key Responsibilities

• Identify and generate new business leads across brands, agencies, and direct clients for OOH/DOOH ad inventory
• Pitch Bohni and Fyre Media's advertising formats to prospective clients through calls, meetings, and presentations
• Build and manage a healthy sales pipeline; achieve monthly/quarterly revenue targets
• Prepare and deliver client proposals, media plans, and rate cards tailored to client requirements
• Coordinate with the internal team (operations, design, planning) to ensure smooth campaign execution post-sale
• Maintain and grow relationships with media agencies, planners, and direct brand marketing teams
• Track competitor activity, market trends, and pricing benchmarks in the OOH/DOOH space
• Maintain accurate records of leads, follow-ups, and deal status in CRM/tracking sheets
• Represent the company at industry events, client meetings, and networking opportunities
• Collect client feedback post-campaign to strengthen retention and repeat business

Requirements

• 1–2 years of experience in Business Development / Media Sales, specifically within OOH or DOOH advertising
• Existing relationships with media agencies, planners, or brand marketing teams is a strong plus
• Strong communication, pitching, and negotiation skills
• Ability to independently manage the sales cycle — from lead generation to closure
• Comfortable with target-driven roles and regular client-facing interactions
• Proficiency in MS Office/Google Sheets; CRM experience is a plus
• Bachelor's degree in Business, Marketing, or related field

What We Offer

• Opportunity to sell a differentiated, tech-forward OOH/DOOH product in a growing market
• Direct exposure to brands, agencies, and pan-India advertising campaigns
• Fast-track growth potential within a lean, high-ownership team