Senior Marketing Executive

Altlyf Healthcare Services; Coimbatore District; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Altlyf Healthcare Services seeks a hands‑on BTL & Community Marketing Lead for HealthSy Pharmacy. This execution-first role targets hyperlocal visibility, doctor and RWAs partnerships, and ground campaigns to drive store footfall across multiple locations.

You will plan end-to-end BTL campaigns, design collateral, and manage budgets while coordinating with vendors and healthcare partners. Travel within the city is expected; relocation is possible.

Qualifications

• 3–6 years in BTL, field or retail marketing with independent ownership of campaigns and vendors.
• Proven track record of driving store footfall through on-ground campaigns.
• Strong exposure to store launches, local activations, and hyperlocal marketing.
• Ability to manage multiple campaigns and budgets across locations simultaneously.

Responsibilities

• 1) Plan and execute end-to-end BTL campaigns for new store launches including leaflets, banners, and in-store branding.
• 2) Design and manage physical marketing collateral such as flyers, posters, standees, and danglers.
• 3) Drive local activations in societies, markets, and high-footfall zones to increase walk-ins.
• 4) Own launch calendars and manage BTL budgets across all locations.
• 5) Build doctor-clinic engagement programs and community initiatives to drive footfall.
• 6) Plan medical camps, health drives, and wellness events as footfall drivers.
• 7) Maintain a database of doctors, RWAs, and local partners for repeat engagement.
• 8) Ensure brand consistency across stores and manage printing/advertising vendors.
• 9) Develop SOPs for store launches and reusable templates for activations.
• 10) Track footfall, activation cost, and campaign effectiveness; identify new hyperlocal channels.

Skills

BTL Marketing

Campaign ownership

Vendor management

Negotiation

Stakeholder management

Brand compliance

Job description

Role Summary

We're looking for a hands-on BTL & Community Marketing Lead to drive ground-level brand building and store launch marketing for HealthSy Pharmacy. This is an execution-first role focused on hyperlocal visibility, community engagement, and healthcare partnerships that directly translate into store footfall.

You'll independently plan and execute high-impact BTL campaigns across multiple store locations working closely with vendors, doctors, RWAs (Resident Welfare Associations), and internal teams. The role requires strong ownership, sharp attention to detail, and the ability to run several on-ground initiatives in parallel with minimal supervision.

Key Responsibilities

1. Store Launch & Hyperlocal Marketing

• Plan and execute end-to-end BTL campaigns for new store launches leafleting, standees, banners, in-store branding, launch-day activations
• Design and manage physical marketing collateral: flyers, posters, standees, danglers, and other branding materials
• Drive local area activations (societies, markets, high-footfall zones) to build awareness and increase walk-ins
• Own the launch calendar and manage BTL budgets across all locations

2. Community & Healthcare Partnerships

• Build and manage doctor-clinic engagement programs (OPD tie-ups, referral programs, in-clinic branding) to drive prescriptions and footfall
• Execute apartment/RWA and community-level initiatives — society activations, resident engagement programs
• Plan and coordinate medical camps, health check-up drives, and wellness initiatives as key footfall drivers
• Maintain and grow a structured database of doctors, RWAs, and local partners for repeat engagement

3. Brand Compliance & Vendor Management

• Ensure consistent brand execution across all stores and on-ground touchpoints
• Manage vendors for printing, signage, and outdoor advertising (hoardings, banners, kiosks)
• Oversee on-ground quality control — correct placement, visibility, and upkeep of all branding materials
• Negotiate with vendors to optimize cost while maintaining execution quality

4. Process Building & Expansion Readiness

• Develop SOPs for store launches and recurring local campaigns
• Create reusable templates for flyers, activations, and community engagement initiatives
• Build a structured BTL playbook to enable future franchise expansion
• Ensure execution consistency as new stores are added across geographies

5. Strategy, Tracking & Collaboration

• Track footfall, cost per activation, and campaign effectiveness
• Identify new hyperlocal channels (clinics, RWAs, local events, community networks) to expand reach
• Align marketing efforts with store operations teams based on store performance

What We're Looking For

• 3–6 years in BTL, field, or retail marketing, with independent ownership of campaigns and vendors
• Proven track record of driving store footfall through on-ground campaigns
• Strong exposure to store launches, local activations, and hyperlocal marketing
• Ability to manage multiple campaigns and budgets across locations simultaneously
• Hands-on experience in vendor management, negotiation, and execution quality control
• Strong ownership mindset with a focus on measurable outcomes (walk-ins, visibility, ROI)
• Excellent relationship-building skills with doctors, RWAs, vendors, and local communities
• High attention to detail in branding and on-ground execution
• Comfortable in a fast-paced, field-intensive role (70–80% on-ground)
• Willingness to travel within the city regularly
• Based in Coimbatore or open to relocation