Business Development Executive

The Growth Square - Personal Branding Agency; Bengaluru; On-site; INR 500,000 - 800,000; Full time

Job summary

The Growth Square in Bengaluru, India is seeking a Business Development Executive to reach founders and CXOs via LinkedIn. You will identify high-quality prospects, start genuine conversations, nurture warm leads, and hand them to the sales team at the right moment to drive new business into the pipeline.

You'll need a research mindset, clear writing, and comfort with Apollo, spreadsheets, and AI-assisted tools.

Qualifications

• Clear writing and communication to reach founders and CXOs on LinkedIn.
• Strong research instinct to shortlist high-potential prospects.
• Comfort with outreach tools (Apollo) and AI assistants for messaging.
• Willingness to test scripts, measure results, and iterate.
• Experience with outreach and conversion-focused messaging is a plus.

Responsibilities

• Prospect research to identify high-quality founders and CXOs.
• Build and manage LinkedIn outreach campaigns with thoughtful opening messages and follow-ups.
• Conduct A/B testing of scripts and angles; optimize messaging weekly.
• Use Apollo and AI platforms to build lists and track progress in CRM.
• Handoff warm leads to the sales team with full context to maintain momentum.

Skills

Prospect research

LinkedIn outreach

A/B testing

Lead management

CRM

Tools

Apollo

AI platforms

Job description

If you think sales means spamming 200 people a day with "Hey, I loved your profile," this role will wear you down fast.

But if you genuinely enjoy researching founders and the businesses they're building, writing sharp messages that actually get replies, turning quiet conversations into real revenue, and treating your conversion rate like a sport you want to win, then this will feel less like a job and more like your natural zone.

This is not a role for people who flinch at follow-ups. It's for people who can take rejection on the chin, stay consistent when it isn't glamorous, and get a little better every single week.

About The Growth Square

The Growth Square is a LinkedIn growth studio. We build personal brands for founders and senior leaders who actually have something worth saying.

Our clients are people building real companies, leading real teams, and shaping the conversations in their industries. Our job is to turn the way they think into content that builds authority and quietly attracts opportunity. So far that work spans more than 300 founders and executives and has generated over 500M organic views. Three years in, more than 10M dollars in client leads generated, and zero funding raised.

We work across venture capital, finance, marketing, health, manufacturing, real estate, fashion, the creator economy, sustainability, and plenty more. We currently serve clients in over 21 countries.

You'll get a close, unfiltered look at how serious leaders think, decide, and communicate.

The Role

We're hiring a Business Development Executive to help us reach more founders and CXOs through LinkedIn. You'll be the person who identifies high-quality prospects, starts genuine conversations with them, nurtures the warm ones, and hands them to the sales team at exactly the right moment.

Put simply, you bring new business into the pipeline.

What you'll do

• Prospect research, the quality over quantity part. You'll research for us and our clients and shortlist founders and CXOs who are a strong fit, and you'll evaluate each company honestly for affordability, need, and brand relevance. Low-fit leads waste everyone's time, so a big part of the job is knowing who not to chase. This role rewards precise targeting, not raw volume.
• LinkedIn outreach execution. You'll build and manage outreach campaigns, send one thoughtful opening message followed by four well-timed follow-ups, and track every conversation like a system rather than a guessing game. The goal is never to "send messages." The goal is to create replies.
• A/B testing and continuous improvement. You'll test different scripts and angles, compare the results, and refine your messaging week over week. If you love metrics and iteration, this part will keep you engaged.
• Tools and tracking. You'll work with Apollo and AI platforms to build prospect lists, use trackers to document daily progress, and keep a clean pipeline so no lead ever slips through.
• Lead handover. Once a lead is warm, you'll coordinate internally, hand it to the sales team with full context, and maintain continuity so the momentum carries through.

How we measure success

Not by how many messages you sent. Success here looks like more replies from the right prospects, higher conversation-to-call conversions, sharper targeting and lead quality, and scripts that genuinely improve month over month.

What we're looking for

You'll do well here if you write and communicate clearly, sounding human, getting to the point, and never sounding like a template. You should know LinkedIn well enough to understand its culture and how people actually respond on it.

We're looking for someone with a real research instinct, the kind of person who studies and shortlists before they ever reach out. Outreach rewards quiet, boring consistency, so discipline matters more than bursts of motivation. You should be comfortable with tools like Apollo, spreadsheets, and AI assistants, and you should be genuinely hungry to learn the craft of sales, persuasion, and conversion.

You've done outreach before, whether on LinkedIn, cold DM, or cold email. You enjoy testing scripts and improving performance. You can handle rejection without losing energy. And you feel naturally confident speaking with founders.

This role is not for you if

You dread follow-ups, take rejection personally, dislike tracking and systems, want a loosely defined "creative sales" role with no structure, or struggle to stay consistent.

What you'll love here

You'll learn how premium B2B services are really sold. You'll speak with founders and decision-makers regularly. You'll build genuine skill in research, persuasion, messaging, and pipeline creation. And you'll see the impact of your work directly, because pipeline becomes revenue. It's a high-standard environment where output is what counts.